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Video - How to Tell a Better Story


In Chapter 8 of 13, storyteller and entrepreneur Michael Margolis shares how to tell a better story by focusing on three fundamental story elements. First, it is key to understand the protagonist, the hero, who is sympathetic and relatable. Second, tension is critical. For example, what is the friction or what is the character up against? Third, it is critical to have a clear inciting incident that grabs people's attention and engages an audience. This allows the story to take off.

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