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Topic: Designing a magazine ad  (Read 1349 times)
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« on: April 23, 2004 08:44:02 AM »

Can anyone give me tips on how to do this? Do I just create it in phooshop or what?

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« Reply #1 on: April 23, 2004 08:47:22 AM »

It will depend on which magazine you are desinging it for. Most have a spec sheet that they can give you that tells you the formats they will accept, and this is a great way to figure out where to start.

« Reply #2 on: April 26, 2004 07:21:00 AM »

- Send B&W ads as a TIFF graphic file at a minimum of 300 dpi (dots per inch)

I want my ad to be 1/6 page -- Can anyone help me out?

« Reply #3 on: April 26, 2004 07:28:40 AM »

For the dimensions, make sure you get them directly from the magazine people -- 1/6 of a page would vary depending on the magazine and their layout.

Before you contact them, check the rate sheet that you probably got from them when you first inquired about buying ad space -- usually the exact sizes are listed next to the rates.

Plain Mabel :: Extraordinary Gifts and Accessories
Awful Cufflinks :: Everyday stuff, just better.
« Reply #4 on: April 26, 2004 09:22:23 AM »

Found 'em:

Size: 2.25w x 4.75h

« Reply #5 on: April 26, 2004 09:23:31 AM »

Ok, I used to work with newspapers and magazines designing adverts, so I should in theory be able to help you, but I'm not quite sure what you want help with...? Do you want to know how to do it step-by-step? What programs to use? How the actual design/layout should look? Do you want someone to do it for you? ..or are you just wondering what the size is?

I wouldn't mind giving you a hand if it's the actual design you want help with... let me know if I can be of any help.  Smiley
« Reply #6 on: April 26, 2004 01:35:59 PM »

Well, mainly I need to know what program to use. I was thinking that I could do it in Photoshop, but the only file options I see are gif and jpg.

« Reply #7 on: April 26, 2004 01:59:11 PM »

You can save as a TIFF in Photoshop -- go to File>Save As (rather than File>Save for Web) which is where you may be seeing just the GIF and JPEG options.  When you save the TIFF, make sure to uncheck Layers in the Save As dialog box.  

Photoshop is definitely your best bet for designing an ad.

Plain Mabel :: Extraordinary Gifts and Accessories
Awful Cufflinks :: Everyday stuff, just better.
« Reply #8 on: April 26, 2004 02:52:54 PM »

Plainmabel is right. But I would use Illustrator.. (then rasterize and save as tiff) just because I think Illustrator is better and more text friendly but if you're comfortable with Photoshop that's the most important thing!
Also, it might not matter, but when you save a layered image without flattening the layers (in layer options menu) it tells you when you try to save it as a flat image that 'some of the documents data will be lost'... Always makes me worried being technically, a little challenged... So to be on the safe side I always flatten it before saving. Roll Eyes
Does it say anything about 'bleed' on the spec sheet? If not, just ignore the Q..
Good luck! Can we see the ad when you're done?? Smiley
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