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Topic: How did you come up with your brand name?  (Read 28781 times)
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« Reply #50 on: August 12, 2007 07:26:17 PM »

That's excellent advice, Penlowe!

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« Reply #51 on: August 13, 2007 06:34:19 PM »

yes!!  thank you so much for those tips, penlowe!  very simple, logical, and easy to understand.  i have been tossing around some names lately.  mostly because i am finally crafting some things i'd like to add tags to, and if i'm going to bother to pay for tags to be printed i want the business name to be THE name, not the name i'm going to change 10 times in the next few years.  now knowing some criterion on which to evaluate the names will help me narrow down the list.  so much appreciation for your tips!

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« Reply #52 on: August 15, 2007 05:49:20 AM »

I've come up with a new one for babyclothes since I don't think All Fucked Up is appropriate for children (duh!) nor is Swedish Handjobs that I use for knitting and such (duh again) so now small children will have their Tiny Monster- sticker attached to their clothes, simply because all kids are tiny monsters (I have three of my own, but they are now big hooligans) Cute monsters, but still.

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« Reply #53 on: August 15, 2007 12:11:36 PM »

Penlowe that is wonderful, clear, succinct advice! Thanks!!

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« Reply #54 on: August 15, 2007 03:03:40 PM »

I'm doing recon clothes for Xmas season, mostly goth skirts and shirts, and am using the name "Peel Me" for the label. Not too original, I'm sure, but it was used as a line in an old China Beach episode where McMurphy is wearing this one-piece motorcycle skin-tight jumper and she tells her alligator-wrestling hulk of a squeeze - peel me - and he does. There's something about wearing fancy clothes that should say "you should want to take me off of this girl". (we'll leave it up to girl to decide whether or not she wants to be peeled!) Most of the stuff I do has quite a bit of embellishment to be eye-catching and therefore worthy of the name - not just a black tulle skirt or something - so the name also requires a standard for the clothing. (in my mind anyway)

I still use the name Rabbithorns for the business though.

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« Reply #55 on: September 08, 2007 02:32:41 PM »

I have horrible buyers remorse. Therefore, I use to refer to all the stuff I bought as Guilty Treasures. It just kinda stuck.

« Reply #56 on: September 13, 2007 09:07:14 PM »

I had a gift shop for a year and my sister-in-law came up with the name "Now What?" because I was never quite sure what I was going to come up with next!

Now, I'm starting to do things on the internet and needed to come up with a website addy.  "Now What" was taken, in many different configurations so I asked people to help with a name and my son asked me - what about a title that is who you ARE instead of what you DO? And then he said - liiiiike - oh, I dunnooo.....Craftinator?


Of course!  Perfect!!  heehee  So, Craftinator it is.

So, for me, asking others opinions is what works because other people can sometimes have an insight on what you're about, a different angle that maybe you hadn't thought of.  Plus, it's kinda cool that it was a group effort.

« Reply #57 on: September 30, 2007 12:51:23 PM »

My friend Jess and I have been struggling with naming ourselves for about a month now. We have a random (very, very random) assorment of things we make to sell, and really struggled with a name.

After a 24-hour mad-crafting session this weekend, we have it. AJ's Oddities. A friend of a friend suggested the Oddities part, and AJ is our initials (my first name is Alaina, and obviously, she's Jess).

And later, we've talked about someday upgrading our name to AlainaJessica, because it sounds professional and classy. (even though that is so not us.

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« Reply #58 on: January 30, 2008 11:45:31 AM »

an important tip is to make sure your name is a little bit flexible.  i started out making character hats and now make mostly menswear, but was able to keep my brand name because it's imprecise but cohesive and memorable.

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« Reply #59 on: January 30, 2008 11:50:41 AM »

an important tip is to make sure your name is a little bit flexible.  i started out making character hats and now make mostly menswear, but was able to keep my brand name because it's imprecise but cohesive and memorable.

Yes, very true. Goes along the lines of Penlowe's advice - make sure your name can grow with you!

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