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Topic: Which is the more effective business model?  (Read 4069 times)
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« Reply #10 on: June 08, 2014 07:36:33 AM »

I'm just going to randomly change the subject back to the original poster for a sec (where'd she go, anyway??), and remind folks to listen to their bodies as well as their wallets when thinking up stuff to sell. She said her hands get distressed doing a particular task, and that should also set off a warning bell NOT to go the finished product route, particularly hand-heavy tasks like crochet. Your hands are important tools, people! Use them wisely.

I think it's a waste of time trying to figure out people with real money in the craft show arena no matter where a show is being held. Wealthy people are too busy, they prefer to shop at reliable retail markets, and aren't your main target most of the time.

The folks who go to craft shows are either 1) already interested in things they don't need or 2) just there because they have nothing better to do. The "shopper", though, is already present and accounted for and has their wallet out to some extent. So it's a matter of them being in a department store where they've come for a) something specific (I want a blue glass vase - willing to plunk down good cash)  b)something general (I want decorative stuff for my home - will balk/haggle at some higher prices)  c) something vague (I love to buy stuff and I'm not leaving empty-handed - those are your $2 people). Those are all the unknowns. The vague people are attracted to booths that look like flea markets. Baskets of little, cheap trinkets and lots of different stuff. If you don't want the "c" people, avoid those things.

When you craft and sell, there are no set hours, and the owner of any business works the hardest/longest regardless of the profit. Price your objects to sell - and pricing on the high side is OK as long as you're willing to put in the extra work of SELLING. Most crafters aren't willing to put in that effort, however, and that's the main issue of the underpricing game. You have to be rabidly convinced your widget is worth the extra dough so you can sell it convincingly. Too many crafters have inferiority complexes. That's just life.

Chris in VT
« Reply #11 on: June 09, 2014 03:51:45 AM »

Margaret, this may be the only time I'll disagree with you on something.

People with 'real money" are really no different than anybody else. I know a few millionaires and they shop at Walmart just like the rest of us. That won't spend more than is necessary for something, just like you and me.

Like I said, I did a show in one of the wealthiest counties in the country. The customers were wearing jeans, shorts, the women didn't have their office war paint on, etc. But I'll guarantee there were plenty of people there who were worth millions. And there were exhibitors there with prices that started at $250 and up.

I'm sure you're aware of the whole subculture out there of fine art and fine craft shows like Ann Arbor, Michigan that strictly caters to the wealthy. The jewelers there aren't stringing beads, they're working with gemstones. The exhibitors at that show can make more in one weekend than many people make in a whole year.

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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« Reply #12 on: June 14, 2014 06:36:37 AM »

When I was bouncing around all the wealthy homes in my chef biz, I got a chance to look around and see exactly the stuff these folks put in their homes, and if there's any crafts to be had, they are pricey ones, so I don't have an argument against the finer art/craft shows. But you actually made my point for me, Chris, in that wealthy people who go to craft shows are no different from the rest of us, target-wise. They're still going to fall into one of the 3 categories - specific, general, or vague - even if their idea of a $2 purchase is a tiny clay pot with a $50 price tag!

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