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Topic: Lots of lookie-likes, no lookie-buys. Help?  (Read 1268 times)
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Joined: 05-Jan-2009


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« on: June 06, 2011 02:10:49 PM »

OK, 4 craft fairs done now, and same problem. People look, they gush, they tell me my stand is their favourite, they say all manner of nice things and take my cards. But they don't buy.

I thought it was pricing, but I've walked around -my prices are within the same range as other vendors. In some instances people don't even ask the price, they just love me and leave me.

Anyone know what i'm doing wrong here?

My work is www.divina-denuevo.com (leather handbags) and www.piecesof2.com (jewelry)

Leather Bags & Accessories: www.divina-denuevo.com
Jewelry made with antique pocket watch parts and vintage hardware: www.piecesof2.com
Photography: www.divinaimages.com
Etsy Shops: /divinadesigns /piecesofii /divinaimages
Flickr: www.flickr.com/divinaimages and www.flickr.com/divinadenuev
Chris in VT
« Reply #1 on: June 08, 2011 03:59:01 AM »

You may not be doing anything wrong at all.
But think back to that show. Were you the only one not selling? Was everyone around you making out like bandits and you were just sitting there? I doubt it.

But just what were you trying to sell? Leather? Or jewelry? Two totally different media. Become known for ONE product. Personally, I would go with the leather, as the shows are filled with far too many jewelers as it is. There aren't that many leatherworkers any more.

How much lighting did you have? There's an old saying in this business. "You cannot have too much lighting". ALWAYS spring for the electricity!

Were you sitting down? Or engaging your customers? You have seven seconds to attract potential customers at shows. Make the most of it! You stand at all times. You greet every potential customer who walks by your booth. If the weather's bad, you thank them for coming out.

And please, please, please tell me you weren't sitting behind a table "demonstrating" when all you were doing was making stuff. Unless of course, you were cutting leather.

Maybe you did everything right and still didn't sell. All that means is that wasn't your market. The customers just weren't all that interested in what you were offering. Especially jewelry. There are so many jewelers at any given show, the market's flooded.

So you just go on to the next show. With leather.

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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