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Topic: Fairy Costumes: Need Feedback  (Read 6017 times)
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« on: March 28, 2011 06:43:26 PM »

I recently designed a line of fairy costumes and listed them in my etsy store, but they aren't moving at all!  I've received a ton of compliments, but only one sale.  I'm asking $68 for them, and that includes a full tutu, long-sleeved crop-top, lace-up bodice and wings that velco to the bodice and are embroidered.  Here are some pics of the Autumn Fire Fairy I have.  I also have the same fairy in Blue and in Green, and am offering custom colors/sizes.  What does everyone think of these, am I charging too much?  Thanks!


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« Reply #1 on: March 28, 2011 06:47:56 PM »

$68 is a downright steal (I hope you're paying yourself enough!). I think you just need to market them to the right people.

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« Reply #2 on: March 28, 2011 07:03:15 PM »

I agree--68 bucks IS a steal!
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« Reply #3 on: March 28, 2011 07:11:21 PM »

I think that's really cheap too.  The thing is there just might not be a strong market for hand made costumes like that - I have no idea.  They are really gorgeous though.  Have you considered selling them at a ren faire or similar?

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« Reply #4 on: March 28, 2011 07:15:35 PM »

It's a steal. Strangely I've had people tell me that my stuff doesn't sell sometimes because people think it's too cheap. They think that it must not be of good quality because it's so cheap.

Strange huh?

Either way it's lovely.

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« Reply #5 on: March 28, 2011 07:20:48 PM »

Many people are of the mindset "If it's too good to be true, it is." I would definitely try marketing that at a higher price. You could also probably benefit from finding models to show exactly how the outfit would look on a person as well. One thing that I've noticed with sellers on etsy is that those who actually put their clothes on other people sell more than those stores that don't.
Good luck on getting your sales going ^_^

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« Reply #6 on: March 28, 2011 07:43:51 PM »

I think these could sell well at ren faires, burning man, any kind of pagan event, and definitely around halloween.  Models would help. from the picture I can't tell if it's for a toddler, child, teen or adult, which would affect how much i would pay, and if I would buy it. 

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« Reply #7 on: March 28, 2011 07:55:09 PM »

OMG! I say you could sell the wings for 50 alone, did you make those yourself or did you use a premade one to embroider?

You can make a store at thefairysociety.com, I'm there (no shop, so no expirience there) but you can showyour stuff to people who enjoy fairy art. You might also want to submit your work or ad to FAE magazine. Will bring you some new audience.

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« Reply #8 on: March 28, 2011 07:59:51 PM »

They are adorable and seem very well made. Since I don't have kids, I have no idea about whether or not they are a steal, but that price seems reasonable to me.

I looked at your etsy shop, and I'd suggest that you use pictures of the outfits being modelled as your primary photos and have the wing details as a secondary pic. The primary pic for the renaissance gown is fabulous, and the spring fairy girls are darling too! Maybe have two modelled photos and one on the dummy, in good light, and then one detail (like the wings). Your outfits are lovely and your kid models are precious- just a little tweaking in presentation might help.

Also, there are some great suggestions about branding your shop in the Etsy help section... maybe check them out.

Don't get discouraged... you have a great product. You just need to get it the attention it needs. Smiley

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« Reply #9 on: March 29, 2011 12:22:55 AM »

I think these could sell well at ren faires, burning man, any kind of pagan event, and definitely around halloween.  Models would help. from the picture I can't tell if it's for a toddler, child, teen or adult, which would affect how much i would pay, and if I would buy it. 

I agree that it's really hard to tell what size it is. Putting it on a model would really help with the visual.

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« Reply #10 on: March 29, 2011 09:59:18 AM »

$68 is way too low. I'd say you could charge closer to $100 and up for those outfits.

Live models work wonders. Getting the word out is what takes longer than anything else when starting a business like this. Take the advice of kstaron and LA_Fairy. Go find more people to sell to.

Oh, and the one thing that keeps me from wanting to cry while I build my business is finding someone to mentor me. They help to steer me in the right directions and give advice when I need it most. I don't know if you are in the US, but try going to the Small Business Administration. http://www.sba.gov/

Gorgeous work.

Oh! And as a potential client, when I see things like 'under renovation' on an Etsy, I think the site is no longer viable and quit looking there.
« Last Edit: March 29, 2011 10:01:12 AM by rottenlittleboys » THIS ROCKS   Logged

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« Reply #11 on: March 29, 2011 01:37:47 PM »

2 More things I thought about last night,
Deviantart.com, they have a category for costumes now, and with lots of costume/cosplay/fairy groups on there to submit your work to, it will get your stuff spread really fast. If you need help with that, lemme know, deviantart can be rather a bit chaotic.

And you might want to think putting some up as singles. Worth a try.

« Reply #12 on: March 29, 2011 03:12:25 PM »

First, congrats on opening your own Etsy shop! I know it takes a lot of time and effort to get things listed and made!

My field is in Integrated Marketing and Communication, and I thought I would be able to help out a little bit!

I would say your target audience is defiantly children, and women with children (obviously! lol) and maybe even seasonal. I would suggest looking into your local renaissance festivals, any comic-cons and just posting on as many community discussion boards you can. Also check out your local paper for their on-line and print additions. On-line advertisement is a lot cheaper than print (for obvious reasons) but I would suggest just digging really hard for as many outlets on-line as yah can.

I would also print out small fliers (just computer paper but nothing too fancy) and posting them up locally around town. Daycares and second hand thrift stores, and any children-orientied outlets. Family owned businesses are a lot more lenient on posting things, and often more willing to help out because they make their own decisions. (Heck, even Starbucks has a "Community Happenings" board).

Hopefully this gets you started in the right direction. I saw someone also mention the SBA for the U.S. and I would HIGHLY suggest just reading through their site. ( I printed out the whole thing and put it in a binder lol)

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« Reply #13 on: March 29, 2011 07:00:36 PM »

Absolutely adorable!  I checked your etsy store and it seems like your stuff is geared towards children.  While I think that your price is fair, you have to consider the time of year in addition to the fact that this is a purchase that most people will look at as a one time wear (considering how quickly children grow)  Is there any way you could adjust it so that it would grow a little with the child?  (adjustable tutu, modesty panel in the bodice so the laces can be further apart or some such.)  That way, they can see the possibility of more than one use.

This stuff would definitely sell for ren faires or halloween.   I'd search for websites or magazines and try to get your stuff in there.

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« Reply #14 on: March 30, 2011 05:26:08 AM »

Those outfits are GORGEOUS!  I especially love the wings.  I would also agree that the prices you are charging are way lower than I would expect to pay for something of that quality.

My only query would be - I didn't realise until seeing the photos of the outfit on the young girls that it is designed to have a bare belly.  Possibly that could be a little off-putting for people who see your listings of the outfit on the dummy, covering the body, and then see the bare-belly listing.  Have you made versions with the white undertop being longer to see how that compares?
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« Reply #15 on: March 30, 2011 08:10:56 AM »

It might just be the wrong season. 
Have you considered selling the peices individually?  Maybe someone would just be interested in the wings by themselves (except then you'd have to figure out how to wear them).

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« Reply #16 on: March 30, 2011 04:52:34 PM »

I also think that the low price may be part of what's turning people off. It certainly can't be the designs or the apparent quality, both of which are very appealing. Sometimes people have an idea about how much something is worth and they won't pay a penny less!

One thing that sometimes works to overcome that "too cheap to be good" perception is to have one or two things in the shop that are so splendid that everyone instantly wants them, but priced so high that they're unattainable. Sometimes when people have been drawn in by something that they can't afford, they are pleased to find something else that's within their price range.

And I agree with everyone that live models will sell these dresses much better. Put the adorable little girls on the front page (it almost doesn't matter how much of the dress you can see!) and let them click to the details once they're hooked. I think your descriptive text is really good, once you get to it.

Good luck! Your dresses deserve to be sold far and wide.


« Reply #17 on: March 30, 2011 07:22:06 PM »

Thanks, everyone for the wonderful feedback!  This one I have shown here is a size 7-8, and I don't have a child that will fit that fairy...  I've been looking for one.  I will definately check out the websites mentioned!  I made the wings myself by embroidering the design onto stiff felt, trimming, and then sewing a second layer of felt with velcro to the embroidered piece.  The bodice has velcro on it.  I've been contemplating selling the bodice and wings alone, or (if I make it to sell at a ren faire) having a "Build-a-Fairy" where, for a set price, you pick the dress/tutu, bodice and wings from a selection in the shoppe.  I have another style of wings and can make a dress for under it, since I know some people are against little girls showing some belly...  lol....  If you checked out my etsy store, you have seen the hot pink one, if not, here is a pic of my daughter in it.  It's a little big on her, though. 


« Reply #18 on: March 30, 2011 08:41:43 PM »

I agree that the low prices may be hurting (season and lack of models, too).

Finding the perfect price-point is one of the hardest tasks in any business, but it's also one of the most important.  Here's an easy-to-read "price point" article that I love: http://www.copyblogger.com/click-whirr-buy/

That's not my web site, but every time I start reading it, I end up reading "just one more" article.  Cheesy

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« Reply #19 on: March 31, 2011 08:48:18 AM »

The other option is to list them for more then put a sale price on them people would see that they are worth more and fell like they are getting a great deal at the same time. But they are lovely.

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« Reply #20 on: March 31, 2011 10:26:21 AM »

i think people who craft and sew are aware of how much time and energy go into making costumes - but they also have the skills and craftiness to say "I can make that" - as for non-sewers, it could very well be a case of too good to be true. As the others said - models would make a big difference, I think. Maybe a closeup of the fabric so people can see it's not just poly/rayon?

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« Reply #21 on: September 07, 2012 10:57:57 AM »

I agree that it is hard to tell what size it is by the photo but also agree you seem to be under selling your self This could easily go for $100! I say try getting it out to the right people all the suggestions i read are great and I hope you have better luck soon!!!
« Reply #22 on: November 11, 2012 06:18:32 PM »

Maybe try getting some banners up on cosplay/ren faire websites?  Are you cross posting your work to DeviantArt, Elfwood, or any of the other "fantasy" galleries that are out there?  Tumblr has become a pretty big place to market unique clothing/costumes as well, and you can always just copy/paste your descriptions off of the Etsy listings.

I agree with other posters, it wouldn't hurt to try selling just the wings individually.  Sometimes it's a blow to artistic pride to break up perfect costume sets as we see them in our heads, but consumers are more and more building their own stuff out of components, rather than buying sets of stuff.  It ends up costing them more in the end (and benefiting us!), but the perception is that sets have a premium on them.  Weirdly, they're looking at a 'set' as more expensive, even in this case where the price is lower than it feels like it should be -

At the same time, I'm also echoing to raise your prices.  Timing yourself while you work is a really helpful way to measure how much of yourself you're giving to each project, and then you can dial in the pricing to somewhere you feel fairly compensated.

Also a suggestion: Maybe try buying a few off-the-shelf hooded sweatshirts and put these wings on them, sell for both kids and adults. I bet the goth/fairy people would eat them up, and it's warm clothes/hoodie weather right now.  Good luck!
« Last Edit: November 11, 2012 06:20:05 PM by Serthida » THIS ROCKS   Logged
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