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Topic: Jewlery Business Online - Questions and Resources  (Read 1228 times)
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« on: June 13, 2009 12:29:29 PM »

I just expanded my business into the internet and I found it was really hard to find any help in regards to how to do business on the web. Obviously I promote my website through word of mouth but sometimes it's not good enough.

Ps. Google has a great "starter kit" for HTML Enthusiasts or beginning Webmasters. It has some basics on how to edit your website so you can get more hits!

Anyway, I'm also just starting out. So I guess I'm also asking for help. What do you find works for your online business?
« Last Edit: June 19, 2009 08:48:00 AM by jungrrl - Reason: edited to comply with Craftster guidelines. » THIS ROCKS   Logged

« Reply #1 on: July 09, 2009 07:58:21 AM »

Look at advertising on popular sites and print media.  For example if you notice the Bust ad on craftster, advertise in their magazine.  I also suggest Venus magazine.  This is the same demographic as those who buy DIY crafts.  Also, and I don't know how expensive it is, I find interesting little boutiques advertised on Perezhilton.com of all things.  Work on you add being eye catching, look at examples of what these smaller boutiques are doing so that they are successful.  In the end it is really all about marketing.  Get your message to the right demographic and you should do okay.

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« Reply #2 on: July 11, 2009 05:24:17 AM »

Get into all the free stuff you can: Googlebase, Flickr groups, Facebook, Twitter, Blogger, LinedIn and exchange links with all the free handmade directories out there like 101CraftLinks, and try to get approved for listing by dmoz.org.

All of it takes time to kick in, of course, and some things take a longer commitment than others, but the more visible you are, the better your changes of getting noticed.

« Reply #3 on: July 20, 2009 12:46:12 PM »

There are lots of ways to market your company online. Some methods are free such as social media marketing, article writing, blogs, and directory submissions. I actually work as a digital marketer and have over 4 years of online marketing experience. The first thing that I would do is make sure that you website is designed properly. The site must be user friendly, clean, have information about products accessible to viewers. Once this is achieved make a marketing plan and do research to find the best way to market your products towards your target market. If you have any specific online marketing questions I might be able to help.



« Reply #4 on: September 29, 2009 03:22:51 PM »

hi michelle232,
If you found the google guidelines that is a great place to start.
Beyond that you can learn a lot at various webmaster forums.
Plus, I would find some jewelry forums and participate there. If you add good comments, you may get some business via your signature.
And you mentioned "word of mouth" which I think is really the best. Provide a good product and excellent customer service, and your past customers will be your best "sales people". It just takes time to grow a business, so you must be patient.

Good luck with your website! Smiley
« Reply #5 on: November 07, 2009 05:57:23 PM »

What is the URL for your website?
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