A Crafts Community For Craft Ideas & DIY Projects - Craftster.org
Help | About | Contact | Press | Advertise | Cookie Policy | Terms | Site Map
Welcome, Guest.
Please login or register.
Does your gift list have you stumped? Can never figure out what to make for Great Aunt Felma?  Each day through December 24, we are featuring a fabulous gift tutorial!  Check out the 2017 Handmade Holiday Gift Guide for (free!) recipes, patterns and more.
Total Members: 314,819
Currently Running With Scissors:
151 Guests and 5 Users
Home Craftster Community Crafting Articles Craft Tutorials My Craftster Crafting Calendar City Guides Craft Shop

Pages: [1]
Jump to page:
  Show Images Only     Send this topic  |  Print  |  Bookmark  
Topic: Marketing a crafty business that doesn't "make" anything  (Read 1538 times)
Tags for this thread:  Add new tag
Share the love... Pin it Submit to reddit
If you see me wandering the streets staring at the sky, remind me that clouds aren't quilted.
Offline Offline

Posts: 130
Joined: 19-Apr-2007

I got nuthin.

View Profile
« on: April 30, 2009 05:20:07 PM »


 My business is actually a giant space with machines and set ups for metal working, woodworking, sewing, laser-ing, and a whole bunch of things crafty people would love to have access to without buying, but I don't know how to market it!

 Everyone I talk to loves the concept, but traffic to the space is slow.

 Any ideas?

Have a beautiful day!
« Reply #1 on: May 01, 2009 01:11:54 PM »

I don't understand.  Is it a sort of multi-workshop?

50 projects for 2011:  15/50
Offline Offline

Posts: 2898
Joined: 26-Jun-2005

Am I retired yet?

View Profile WWW
« Reply #2 on: May 03, 2009 04:38:34 AM »

Clearly you have to market it to crafters. Where can you find them?

I would visit every art supply shop, every fabric or craft supply in the area and have them display a postcard that says something like NEED SPACE TO WORK?, plus I would offer to let crafting groups meet in the space even if they don't use the equipment. There's lots you could do. Check out your local Meetup groups, state Etsy team, and look through the paper to find meetings of various crafting clubs. You might just take your business card to every craft show in town, too, and wear a t-shirt advertising your space (message big and clear, forget overly fancy graphics). They'll probably frown at direct solicitation of the vendors, but they can't keep folks from wearing clothes, eh?

If you see me wandering the streets staring at the sky, remind me that clouds aren't quilted.
Offline Offline

Posts: 130
Joined: 19-Apr-2007

I got nuthin.

View Profile
« Reply #3 on: May 08, 2009 04:55:41 PM »

 It is exactly a multi-workshop. It's 2500 sq. ft. so all the area are contained and separate so no saw dust on fabric or metal shavings in the laser. We just started a monthly crafty meet up with fliers all over, but that's geared more towards fabric artists.

 I have been wearing my shirts all over town and even talk to strangers at flea markets, etc about it. I guess that's just the best way to do it!

 Thank you for the advice Smiley

Have a beautiful day!
« Reply #4 on: May 09, 2009 12:27:09 AM »

It's an attractive concept!  I have not much to add to what CraftyChef said, apart from putting up an add at the library and checking the local community groups to send them info to offer the space.  Many people just don't do something because they just don't know where to do it.  Try to reach them so they know they have a place waiting.

50 projects for 2011:  15/50
Offline Offline

Posts: 241
Joined: 10-Mar-2009
Insert maniacal laughter here

View Profile
« Reply #5 on: May 11, 2009 10:14:44 AM »

I love that concept.  I would also suggest that it's kind of an unusual concept, and therefore, it might, just might, be newsworthy.  You might type up a press release, describing this concept/ studio, where it's located, and how it benefits people, and email it in to local media outlets, ie newpapers (if you still have any in your area) and the local news networks.  You might figure out the best person to direct it to, i.e. the editor of "lifestyles and hobbies" or whatever.  Be sure to follow up on your submission with a call or email in a week or two!

Soap is a 4-letter word.
Offline Offline

Posts: 365
Joined: 14-Apr-2006

I <3 fabric and puzzles!

View Profile WWW available for personal swaps
« Reply #6 on: May 11, 2009 07:43:43 PM »

I totally agree about this being newsworthy!  I wish there was a place near me that would just let me use a pottery wheel.  You're onto something awesome, good luck!


::Glittery Awesomeness and Fabulously Geeky Machine Embroidery Designs!::

:::::::::Knitters I need your help!  PM me please::::::::::
« Reply #7 on: May 13, 2009 05:40:35 AM »

You could also try marketing classes. Find someone with a skill, set up some sort of contract where they teach.

One-time only classes.


Classes that run for several weeks, and offer FREE use of the space on off days to class participants.

So, say a person signs up for a quilting class that is once a week on fridays, for four weeks, and they can come in say, wednesdays and use the space for free (or whatever) in addition to being able to use the space on Friday. Or maybe the class starts at 6 PM, but all day Friday they can use it for free so they can come in early and/or stay late.

I think classes would be a good way to get people in who then would be interested in utilizing the space beyond the scope of the class.

Also, Craigslist.

Another idea: Guest speakers/workshops. Is there a local fabric store that would sponsor a day where they show how to sew a simple bag? You could work out a deal with them, because it would be advertisement for their business, and they could brings products such as fabric for people to use. This would probably cost less for you, than say the above idea where you would hire a local artisan to teach a craft.
« Last Edit: May 13, 2009 05:44:33 AM by IndefatigableL » THIS ROCKS   Logged

Blah. Currently in Iraq.
Tutorial Contributor

Always be kind, for everyone is fighting a hard battle . .
Offline Offline

Posts: 1445
Joined: 27-Aug-2006

View Profile WWW available for personal swaps
« Reply #8 on: May 13, 2009 09:50:18 AM »

Take a look at how photographers advertise their studio space to other photographers.. it's pretty much the same concept Smiley

Tutorials, features, bloggyness http://www.dearestjackdaw.com/

Do you have an ever increasing pile of scraps waiting for the perfect project? Why not join in our Altered Fashions sew-along! http://www.craftster.org/forum/index.php?topic=354356.0
« Reply #9 on: May 13, 2009 10:06:41 AM »

I was just going to add exactly what loukr said. Photographers advertise all the time on Craigslist for studio space for rent.

What a great idea, I'd love something like that near me. I have far too many crafty ambitions and too little money to fund them all. Being able to rent space and equipment would be awesome!
Threads you might like:
Pages: [1] Jump to page:
  Send this topic  |  Print  |  Bookmark  
Jump to:  

only results with images
include swap threads
advanced search

Latest Blog Articles
Handmade Holiday Gift Guide 2017: Vanilla Spice Nut Mix
Meatless Monday: Cheddar Bay Biscuits
Handmade Holiday Gift Guide 2017: Fabric Beads

Support Craftster
Become a
Friend of Craftster

Buy Craftster Swag
Buy Craft Supplies

Craftster heartily thanks the following peeps...

Follow Craftster...

Powered by MySQL Powered by PHP Powered by SMF 1.1.11 | SMF © 2006-2009, Simple Machines LLC
SimplePortal 2.3.5 © 2008-2012, SimplePortal
Valid XHTML 1.0! Valid CSS!

Copyright ©2003-2017, Craftster.org an Internet Brands company.