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Topic: need help promoting my website(free if possible)  (Read 3293 times)
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« on: April 25, 2007 08:53:17 PM »

I recently opened my online store and I know I need to let people know it is there if I am going to sell anything. So my question is what are some ways to get the word out, preferably free or at least cheap
so far I have used
myspace, bust mag, craigslist, indie collective, link exchanges

What else is out there?

Thanks for any info

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« Reply #1 on: April 25, 2007 10:06:23 PM »

do you put up business cards on the bulletin boards outside of the bigger stores?
I also put them up on the community bulletin boards where ever they are. With photos of your work I'm sure you  would get calls. What about putting some on display in knitting stores, coffee shops?
This will bring more local folks to your web site as well.
I'm not actually thinking just internet business to get people to your site.
What about calling a local newpaper and have them do an article or press release on your work. Different than an advertising ad. Hope this helps spark an idea or two.

« Reply #2 on: April 26, 2007 07:30:37 AM »

Those are some great suggestions. I forgot about coffee shop bulletin boards. I was just thinking cyberspace.

I am working on a flyer right now

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« Reply #3 on: April 26, 2007 01:31:37 PM »

Have you knocked on any doors of local sewing/craft shops to see if they would sell your product? That's free.

« Reply #4 on: April 26, 2007 02:46:27 PM »

1. Be sure to visit the link exchange thread.

2. Consider offering a pair for a craft challenge prize.

3. Submit your site to craft and general directories - free links!
« Last Edit: April 27, 2007 10:09:09 AM by jungrrl » THIS ROCKS   Logged

« Reply #5 on: June 01, 2007 05:38:51 AM »

Make sure you do all the web good stuff.

Use meta tags on all your pages: such as description (give a 3 scentence overview of the page), key words (give a list of key words for your page, don't over do it though, don't repeat the same word more than 3 times), use the revisit tag to tell search engine spiders to come back every X amount of days.

Don't use frame pages, very bad for SEO (search engine optimisation).

Submit to the big 3, once (yahoo, msn and google). Don't do it more times. But instead get lots of good in-bound links, that way the spiders will crawl to you and you'll get listed. The more good in-bound links you have the more traffic you'll recieved, and the higher you'll be in the search engines, try and make them relevant but not competitive e.g. you sell knitting patterns, don't get links from other kitting pattern sellers, get links from people who sell or dye yarn, who sell finished knitted wear etc.

Use page titles - make sure you use your keyword in them, e.g. don't call your index.html "home page", call it knitting lover's pattern (knitting is just an example)

Then use your key word (e.g. knitting) as much as you can without over doing it in that page. 10% of your page should be your key word.

And keep adding content. Just because you've got a store doesn't mean you can't have info pages. Add them when you can but regularly, they could be about you, about the uses of your product, caring for your products etc. Search engines like content.

This is all basic SEO, my first web site was a non-profit website about cats (completely not craft related), I didn't pay for any online promotion, no flyers, no business card, no anything really. I just used good SEO, and then used Google Adsense to earn a bit of cash. I now get $45 a month just off click throughs on the ads on my site, it's a nice little site that just ticks over, and earns me some pocket money. I update when I can, although cat information doesn't change very often.

These are basic things that you can do long term to promote your sight, you won't see results over night (you need paid adversting for that), but it will keep you going with a steady flow of visitors that are looking for your products.

Hope that's useful

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« Reply #6 on: August 09, 2007 11:42:52 AM »

That is very useful! I was looking for some of this info myself, and that's why I was reading this topic. Thank you!

http://YouCraft.org ... free crafts classifieds
... with lots of cute things listed
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« Reply #7 on: August 10, 2007 08:01:02 AM »

Make sure to hand out business cardfs to all your friends and family. You can get free business cards at Vista Print. I've used them before, you just pay for shipping.

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« Reply #8 on: August 10, 2007 08:03:11 PM »

I don't know where i heard this but someone was saying they stick their business cards in library books or maybe it was other magazines or something like that.
But i had a real estate agent come into the store where I work and said she had free bookmarks for us to put into the books we sold. She had basically redesigned her business card into a book mark laminated them and punched a hole in the top and put some ribbon through the hole! My boss said no but what a great idea!  drop some off at a used book store or local book store I'm sure chapters and indigo wouldn't be willing but I think you might get some interest that way

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« Reply #9 on: August 13, 2007 06:05:41 PM »

You can also submit your own site to websites like http://craftytips.com or http://bust.com.

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