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Topic: Need to know what yarns you want...  (Read 2033 times)
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« Reply #10 on: August 07, 2006 02:24:19 PM »

An idea for selling lesser-known yarns:

You might want to include a testimonials seciton so that satisfied customers can say what they think of the yarn.  Or, you  might have a gallery where customers can post pictures of things they've knitted with those yarns.  it also helps bring attention to patterns that could be used with the yarns you sell. 

I do think there's a market for smaller, handspun/handdyed yarns.  SO, I would really push that angle.  Maybe you can get some independent yarn producers to consign with you, to begin with. 

Good luck!
« Reply #11 on: October 22, 2006 09:44:57 AM »

thanks for all the tips!  the website's now officially up and running.  here's the link: http://www.highstrungyarns.com
« Reply #12 on: October 22, 2006 03:01:26 PM »

Things I've seen on some other sites that I thought were good ideas...

Swatches shown next to a ruler (or maybe one of those knitting needles with rulers on them) out of every type of yarn using the same simple/basic stitch. You wouldn't need to swatch every color, just different weights, types, etc. I saw one site mention how big a square a single ball skein made up using a basic stitch - thought that was a terrific idea!

Free patterns will bring people to your site (trust me I know this  Grin) if you are selling raw supplies.

Some sites also allow customers/friends to email in pictures of completed projects either from patterns offered freely or for sale on the site or others. That can help you sell patterns as well as the yarns.

Uhm, generally speaking I would not admit to customers that you haven't worked with one of the yarns you are carrying. I would kinda expect you to have played with it some - not neccessarily a complete project, but enough to give general recommendations. If it's a yarn that I can't get my hands on locally to evaluate, I will have to rely on the expert's (you) recommendations.
« Last Edit: October 22, 2006 03:04:47 PM by itscribe » THIS ROCKS   Logged

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