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1  CRAFTY BUSINESS ADVICE / Crafty Business Discussion / Re: pearls of wisdom: what do you know now... on: February 21, 2014 12:07:55 PM
Oh the things I have learned Let's see.
1) paying for marketing is pointless. Marketing is what people say about you when you're not in the room. People will talk, good or bad. Do you ever sees commercials for Bentleys? No? Because people talk, and so does quality.
Ads are so saturated now a days most people ignore them anyway.
 
2)Consistency is key. If you say you're going to do XYZ every Tuesday for the rest of your life, you better make sure rain or shine you do it every Tuesday.

3) The only person that appreciates artsy fartsy photos are other artsy fartsy people. Just take a picture of the product on a simple/fitting background and call it day.

4)Underpricing yourself is just as bad as overpricing yourself. When grandma jones wants to buy a gift for her favorite grandchild and she sees your product, loves it, but then sees the price of other products and yours is waa aay cheaper, she's going to assume it is cheap. Price sets precedent.

5)Crappy website. Nuff said.

6) Not having direction. What is your company about? What do you sell? Or are you trying to dip into everything? This doesn't work, trust me. I was trying to make anything and everything before I stuck with toys. Find a niche and get cozy.

7) Trying to do everything. Ask for help people. Seriously.

8)Thinking you have something to offer people, thus making them want to help you.
If you are approaching a business/person because they have something you need/want that they can easily get, chances are, you have nothing they want. Let's be super realistic and stick to people (at first), that can give you what you want, and you can give them what they need. This may mean staying local, or finding other small businesses. Whatever it takes. Baby steps.

9) Cold calls. Research is important, and even better, show up, look around, meet the owner, shake hands, exchange business cards, then follow up.

10) Feeling insecure about your product because it's not selling. Just remember someone invented rock pets, the snuggy, chia pets, BOTTLED WATER.

11) Not taking a break. I suggest one week every three months of no work, no calls, no nothing.

12) Being afraid to ask. The worst they can say is no, and statically speaking, one no gets you closer to a yes.

2  CRAFTY BUSINESS ADVICE / Crafty Business Discussion / Re: Doing my first in person sale on: February 21, 2014 11:12:54 AM
Don't forget an email sign up sheet that way you can send out emails whenever you have a promotion running.
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