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Video - Scott Dadich on the Law of Optical Volumes


Scott Dadich talks about designing Wired Magazine, developing a creative culture in magazine design, with three guiding ideas; that details matter, to design by evolution rather than revolution, and that constraint is freedom. Here he focuses on the law of optical volumes which is the correct spacing between each letter within a word and how he used this to his advantaged on Wired's typeface.


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