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Video - Popular Demand Founder Blake Ricciardi Talks Success of Streetwear Brand


Popular Demand, a Los Angeles based clothing brand that's taking the fashion scene by storm, was started by designer and businessman Blake Ricciardi who stopped by VIBE to give us the first look at his new 2013 fall line. Popular Demand has been spotted on celebs like Diddy and 2 Chainz. The hip-hop co-signs feed Ricciardi inspiration. "If you're walking by somebody and you're wearing a Popular Demand shirt and they don't look at you, then I've done something wrong," he says.

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