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Video - How to Use Storytelling to Promote a City and Its Scenes


In Chapter 15 of 15 in his 2011 Capture Your Flag interview with host Erik Michielsen, leadership philosopher Bijoy Goswami shares how narrative and storytelling can be used to promote a city and its scenes. By using time, specifically a before, a during, and an after, Bijoy constructs a journey. This narrative allows for people to locate a person or city in their own lives. He continues by using story to create an analogy for a city as a person.

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