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Video - Courtney Spence on How to Manage Non-Profit Client Expectations


In Chapter 12 of 16 non-profit founder and executive Courtney Spence shares how she balances maintaining artistic - or final cut - control with meeting client storytelling project expectations. She tempers potential hurdles by setting expectations up front, including tone, shots, interviewees, etc. Often the stories or project elements change. This is where continuing communication, coupled with confidence based on experience, help manage and evolve client expectations.


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