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Video - How to Find Purpose in a Design Career


In Chapter 6 of 18 interaction designer and researcher Lauren Serota discusses where she finds purpose in her career. Specifically, through her social sciences background and design research, Serota finds purpose learning to make things for people. As a practicing designer, she notes product design - interaction, fashion, graphic, etc. - is about value added utility. To identify this utility, she draws upon social science experience in anthropology, sociology in qualitative marketing research.


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