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Video - How a Manufacturer Innovates ECommerce Operations


In Chapter 13 of 13 Moo.com CEO and London entrepreneur Richard Moross answers "What Have You Found to Be the Key Drivers to Scale eCommerce Business Operations?" Moross notes the company has scale printing capability at the technology level, working with Hewlett-Packard and its Indigo platform. Moreover, given its simple product designs, manufacturing operations processes would remain simple. Where the company had to overcome challenges was in inventory management and packaging design.


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