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Topic: Catalog at craft fair?  (Read 816 times)
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meanbean
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« on: May 16, 2006 03:26:58 PM »

So, I've been gleaning some wonderful ideas from all the posts here, and feel pretty ready for my first fair in a few weeks (excpet the inventory thing, but I'm working on that Grin

My question is this - I do a lot of custom work, as well as just purses that I like, and don't keep examples on hand of the custom styles.  I will have a table in my booth, and so I thought about possibly making a color "catalog" binder of sorts with photos of my custom works in it, so people browsing can see what else is available.

Is this a good idea?  Or am I just cluttering my table with something no one's ever going to look at?
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babygoinplaces
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« Reply #1 on: May 16, 2006 08:58:12 PM »

Absolutely do it!

I do a lot of custom work, too.  I printed out pictures of many of my custom orders from digital pics and put them in an album.  Since I deal in baby products, I used a baby themed photo album.  I keep it with me all the time.  You never know who might be interested in past works to see what you've done and to glean ideas.  It will also be great anytime you're out.

My next show, which is Saturday and Sunday, is indoors and I paid an extra $10 to have electricity hook up.  I think I might put a powerpoint slide show of my custom work together.  Would be cool, don't you think?
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indigokat
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« Reply #2 on: May 16, 2006 09:04:58 PM »

I had the same concerns of using valuable table space front and center if they wouldn't look at it. We were afraid that the average browser wouldn't spend a lot of time flipping through an album of custom work so we also made up a one-sheet of all our products (not just what is currently on Etsy or available at that particular show). That way they can take it with them. We used the added ribbon expense of printing it both sides in color.

And at future shows we're going to have a poster sized pictorial of products framed on an easel so it's sort of hard to miss and the presentation is more exciting.
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babygoinplaces
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« Reply #3 on: May 16, 2006 09:12:20 PM »

I didn't address your concern about table space.  Just make an album and have it with you.  Whether you choose to have it on display at the fair on the tabletop or not, at least you'll have it.  You may find that it's helpful to keep it out, but if no one is looking at it and you do need the tablespace, then tuck it away.  When a potential customer comes up and asks about custom orders, whip out your portfolio and sell yourself!
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http://babygoinplaces.com
Baby Goin' Places--for the baby on the go!  Slings, pocketchangers, custom clothing, and now custom monogramming and embroidery!
http://babygoinplaces.etsy.com
OvaGirl
« Reply #4 on: May 25, 2006 04:37:28 AM »

I've been happy with the catalog I threw together before my last fair.
Real estate wasn't a issue for me since I make jewelry... but it was handy for customers to see the breadth of my work.

Here are my suggestions:
1.  Don't bother to include prices in the catalog.  No need to lock yourself in.
2.  Keep the catalog visible (or just plain handy) at your day job.
3.  I didn't make any giveaway catalogs... I wanted to reducing copying of my work.  Instead I had my business cards easily accessible.

  --  OvaGirl  (a.k.a. Hapa)
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Handmade by Hapa can be found at http://hapa.etsy.com  and http://hapa.nachbar.biz
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