Images that represent what you are selling?
Are you using http://pixlr.com/
yet? Its a free post-processing software that is comparable to Photoshop but without the price point. Post processing can take your image from small business to savvy professional. With a few steps you can get nice photo studio results at home with a storage container and 2 table lamps. This isn't going to be a photoshop image manipulation tutorial. I'm sure YouTube will have a few videos that have very educated, and talented people giving a visual step by step to the basics. Like this one and its made just for Pixlr. http://www.youtube.com/watch?v=A_XDQSG1wsA
The images are of a planter I found years ago, I fell in love but found that it ended up in a box every time I brought out curios to display. I think it's quite charming but it didn't quite fit with my personal style.
Look at the difference between the two images. Believe it or not the top is a closer representation of the color of the corn cob pipe planter. Though the wood grain is harder to see.
The bottom image has much more detail with the wood grain, but it is a dark picture, its muddy and isn't as attention grabbing. This is what you will likely spend the most time on (correcting the white balance.)
I was trying to to get a better exposure by adding color with props.
Sadly it washed out the planter to a much lighter brown. I was able to get a decent picture of the painted inside and its visually stimulating. But it's busy, very busy. It's more indicative of the 70's than I would like. I would prefer to have it used as a straight razor holder (next to a brush and soap puck) with mustache paper as the backdrop and a whisky bottle with some big "XXX" that was turned into a soap bottle close by. Hell I might do that, in fact I am now planning on doing that. What I'm trying to say is if you are going to make a background busy at least make it modern, and have an idea of the people you think would like this item might be. Remember its your job to convince people that they can not live without this item, and as pretty as those crochet flowers are they are not doing the job that they need to be doing.
I am using a posterboard that cost me $0.60 as the background. look at how seamless it is It looks like I took this in a studio and not a light box made from a sterilite storage box and 2 table lamps. I just brought this into some photo software and worked on the white balance, and boom classy from MacGuyvering.
Be sure to get all angles, you need to make sure that the item is being fairly represented. No one wants to buy something and then find out that the person they bought online was being sold from a "Photoshop Wizard". Side lighting and a poster board backdrop, with some white balance fixing thrown in.
I had to show it was painted in the inside without washing out the deep brown of the faux wood outside. I used a spotlight and side lighting. You can definitely see the change in the shadow. I wasn't able to illuminate the inside completely while keeping the exposure right. This is the best compromise my poor phone could make.
These were taken with my phone, 2 lamps, and a easy to assemble lightbox, $0.60 poster board and finally photo software to fix the white balance.
Making sure you have the correct white balance is the easiest way to ensure your items are represented professionally and accurately