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Topic: where the f did i go wrong?.....or...... why was my booth such a failure?  (Read 3122 times)
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ivoryh1632
« on: October 27, 2013 07:01:49 PM »

So after years of selling to friends of friends and people telling me i should sell my stuff ive finally started into the world of craft fairs. ive decided to sell baby blankets (swaddlers, taggies and lovies), machine embroidered onesies, tutus and bath salts/sugar scrubs. I did a small show at the library where i was the only one selling any of those items. I sold half my stock of salts/scrubs but nothing else, every one that stopped by said how  my baby stuff was great but all their kids were grown or i had too much girl stuff (apearantly having a flower sitting on the lillypad of froggy fabric automaticly makes it girly Roll Eyes ). So i took all that into consideration and the next one i did was at a family  event aimed at a younger crowd. I improved my overall display and i also added a bunch of boy themed items and made a few items special for the zombie/halloween theme of the event. I had tons of people stop by. Everyone loved my halloween themed stuff, commented on how it would be great for so and so and then walked off. Everyone was impressed with how i could make bath products that smell so good by using natural products. And my baby stuff was a huge hit people would spend 10-15 mins in my little booth going through every item trying to decide which one they liked best. The only problem is that of the entire 8 hour event i only sold 2 items.
Can someone please help me figure out what the heck i did wrong? I was standing in front chatting with potential customers the entire time. I kept my prices in line with the other booths there, in fact numerous people said they were surprised at how reasonable my prices were. I had pricing readily displayed ans my display had variety without being over crowded, i actually even got some comments on how cute my display was.
Id love any feedback/advice/suggestions. The only thing i dont need to hear is the whole "ive been doing craft shows for the past 50 years and you just gotta let time take its course and after 50 more tries you'll find something that works" speech. its incredibly hard for me to get a saturday off from work (which is when all the fairs are) and i dont have a ton of money to be throwing at registration fees when im not making a profit so if im going to continue doin fairs i need to be very proactive in changing things to make them work.
Thanks in advance for any help you may have
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Chris in VT
« Reply #1 on: October 28, 2013 04:20:05 PM »

OK, you don't want to be told to keep trying. What do you want to hear?

There is no magic bullet that will solve the problem you're having, because it's the same problem every new exhibitor has. And only time and experience can solve that. Evidently you don't have the time, so maybe craft fairs aren't your thing.

We old timers are your best resource, but evidently you don't want our help.
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« Reply #2 on: October 28, 2013 08:44:04 PM »

Speaking as someone who frequents craft fairs, I can say that the main reason I will spend lots of time looking at a booth but not buy anything is that there is just too much good stuff at the booth. I know that sounds counter-intuitive, but it's the way it goes for me and for other people I know, too. I'd say next time start smaller. Pick -one- thing to focus on, such as just baby things, and arrange a few of each thing on the table, with more kept under or behind the display for later.

I am not guaranteeing this will work, as there are no guarantees in this business. Sometimes you just have a bad time because you do. But, that's the one practical thing I can think of to try next time.
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Chris in VT
« Reply #3 on: October 29, 2013 03:56:33 AM »

You are correct. The successful crafters concentrate on one medium only.
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« Reply #4 on: October 29, 2013 05:10:12 AM »

My only suggestion is focus on the stuff folks are buying and bring smaller amounts of the other things. Or just focus on one medium. From experience it seems to be a lot of trial and error. Good Luck!
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shadojake
« Reply #5 on: November 03, 2013 07:03:31 PM »

I started doing craft shows this year, back in the spring.  I do custom coasters and trivets.  To view my work go to www.customcoastersb ycindy.com to get an example of what I do.

I've had people I know suggest that I "should" do "this" or "should" do "that".  I simply thank them for the idea and that I'll "look into it".  What I have decided is to concentrate on one thing and try to do it well.  You might want to do the same ... blankets/clothing or bath products.

In our area there are three things I would not want to be selling .... children's clothing, hair bows, and jewelry.  There are sellers of these items EVERYWHERE and there is intense competition.  Around here it is hard to stand out selling those items.  It sounds as if you have a good response to your product and price and it's just "closing the sale" that is the issue.  Possibly you could have a friend who works in sales work with you at the next couple of craft shows you're in and help you evaluate the process.  Maybe you could pay your friend in "trade" and give your friend a couple of items for working for you.

As far as product, display, interactions, etc.  I bring 200 coasters and over 20 trivets to the larger events in our area.  However I may only have 75-85 out at one time.  The ones I don't immediately put out are back stock.  I have duplicates of most but some I don't.  I am learning---still---after all this time what sells and what doesn't.  For example, I am learning that tumbled marble doesn't sell as well at tumbled travertine.  Fortunately I have 90% or more of my designs on travertine.  Maybe you need to look at what is selling, as someone else suggested and concentrate on that.  If you decide to go with the clothing/blankets you could more evenly split it between girls and boys.  I have learned to make some coasters that are not all 'frufru' and girly.  I make some that can be more masculine so they can be given as gifts to men or used in a man cave, camp, etc.  I am also learning that more neutral colored designs can be better sellers on some items.

You may want to make multiples of the best sellers and put out only a couple at a time of them.  Let customers know you have back stock if needed.  When one sells, just pull another one out.  The thought occurred to me that if you have all your stuff out, it feeds the idea of abundance and people think, 'oh, there's plenty here.  I don't have to buy now.  I can come back later.'

There are people at craft shows here who make the rounds, visiting most, if not all, of the booths.  For many the first round is to see what's out there and weigh their options.  Then they make another round to make purchases.  I wonder if something like that is happening and they have run out of $$ before they get back to you.  Possibly presenting a "scarcity" of your items will induce more impulse purchases.  IOW, go back to the idea of putting out only a couple of each item instead of a dozen.

We have floor/ground length table covers and store the back stock under the tables in boxes.  The table covers make the area look neat and allows plenty of storage for extras without having to put it all out on the tables at once.

When someone enters my booth and is looking and lingering, I say something like:  "If you have any questions I am happy to help you."  I do greet everyone who comes in with something like "Hi, how are you" or "Isn't it a beautiful day" or something like that.

If I hear two shoppers talking about one of my designs or my stuff in general like they are trying to figure out a particular quality, I'll throw out a little fact or characteristic about it.  Not a long drawn out dissertation on it but something like .... 'No, I do not seal my coasters but you won't loose your design when your drink condensates because the ink is waterfast."  It provides some education about my product without taking too much time.  It opens the door for more information about my products but doesn't force the issue.  Some people were chattier than others.  Some simply looked and took my brochure and card.

Not sure if this helped any but I hope you have better success at future shows.
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Kip
« Reply #6 on: November 04, 2013 01:03:35 PM »

I'm glad you posted this as I'm considering craft fairs next year also.  I'll be watching this thread.

Kip
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Chris in VT
« Reply #7 on: November 04, 2013 04:57:59 PM »

If you're considering doing craft fairs, the very first thing you should do is go to as many as you can as soon as you can to actually see what's out there and how things are priced. Become familiar with the workings of the events from an exhibitor's point of view.
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There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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shadojake
« Reply #8 on: November 04, 2013 05:13:59 PM »

I came across this article I read a few months back and thought it might be helpful ...

http://voices.yahoo.com/becoming-craft-show-vendor-part-1-vending-right-7104688.html?cat=31

It's part of a series so you might want to take a look at the others in the series.
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God Bless,
Cindy

Given enough coffee, I could rule the world!
Chris in VT
« Reply #9 on: November 05, 2013 03:40:00 AM »

I read the article and completely agree with what she said, especially about weekends and holidays.
If you don't like working weekends, this isn't for you.
If you don't like working Memorial Day, Labor Day, Columbus Day, and the biggest weekend for craft shows, Thanksgiving weekend, this isn't for you.
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There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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shadojake
« Reply #10 on: November 05, 2013 10:32:33 AM »

I dug up the links to parts 2-5 of the article I mentioned.  The advice is pretty practical but each crafter still has to carve out his or her niche for their own craft and the are they live/work in.

Here they are in order ....

Part 2--
http://voices.yahoo.com/becoming-craft-show-vendor-part-2-need-7113488.html?cat=31

Part 3--
http://voices.yahoo.com/becoming-craft-show-vendor-part-3-finding-craft-7315958.html?cat=31

Part 4--
http://voices.yahoo.com/becoming-craft-show-vendor-part-4-set-your-7554960.html?cat=3

Part 5
http://voices.yahoo.com/becoming-craft-show-vendor-part-5-dos-donts-7673722.html?cat=31
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God Bless,
Cindy

Given enough coffee, I could rule the world!
xdm
« Reply #11 on: December 09, 2013 02:31:02 PM »

Thanks for all the article links !

My first craft fair 2014 is January 19th.  I have a list put together of things to do. VERY EXCITED !
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Chris in VT
« Reply #12 on: December 10, 2013 04:32:23 PM »

Thanks for all the article links !

My first craft fair 2014 is January 19th.  I have a list put together of things to do. VERY EXCITED !
This past weekend I finished my 37th show of 2013.  I'm off until Feb of '14 so I now have the time to curl up in front of the woodstove for two months! The firewood is stacked and my wife says "let it snow"!!!
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xdm
« Reply #13 on: December 11, 2013 07:04:45 AM »

Thanks for all the article links !

My first craft fair 2014 is January 19th.  I have a list put together of things to do. VERY EXCITED !
This past weekend I finished my 37th show of 2013.  I'm off until Feb of '14 so I now have the time to curl up in front of the woodstove for two months! The firewood is stacked and my wife says "let it snow"!!!

WOW !  Do you ever sleep ? lol just wondering.
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Chris in VT
« Reply #14 on: December 12, 2013 03:56:16 AM »

This is my full time job, and I treat it as one. I "go to work" every day in my shop and make my product, then go to a craft show for one to three days and sell it. My "day off" is Monday when my wife and I do our errands.

During the busy season from Labor Day to just after Thanksgiving, I can be in the shop for as many as 12 to 16 hours a day.

But you see, I love what I do for a living. To me it's not work. Sure, by now I'm exhausted, but I have a couple months to recuperate and watch the snow fly.
« Last Edit: December 12, 2013 03:58:19 AM by Chris in VT » THIS ROCKS   Logged

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
www.shadypinestudio s.com
xdm
« Reply #15 on: December 13, 2013 03:19:45 AM »

I'm mixing it up a little by attending some and actually setting up at smaller ones.  I can't afford or can't do the 3-4 days in a row to get into a big show.  I was hoping to get into a prom/grad show next month, but $125 for 2 hours is out of my reach.

Sign me,
Crafting from Dust......
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Chris in VT
« Reply #16 on: December 13, 2013 04:03:29 AM »

$125 for 2 hours???

What type of show is that?
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shadojake
« Reply #17 on: December 13, 2013 10:10:51 AM »

$125 for 2 hours???

What type of show is that?

Yes, let us know.  Enquiring minds want to know.
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God Bless,
Cindy

Given enough coffee, I could rule the world!
xdm
« Reply #18 on: December 13, 2013 04:49:10 PM »

It's a Prom/Grad show....... they have vendors that do prom gowns and accessories, vendors that have grad party supplies (food, rentals, halls, djs, etc) 
The vendors have 2 hours before the fashion show to peddle their wares and the attendance is limited to 500.  Also, this is only the 3rd year they've been doing it.
Seems rather high priced set up fee to me and I'd be getting it Half off because I work from home.  Regular businesses pay $250 ! gasp

The limited time and low attendance don't seem worth the fee at all to me.  I'm going to go check it out just for kicks n giggles and maybe learn a little, but...... I don't think I'll be doing this one as a vendor
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shadojake
« Reply #19 on: December 13, 2013 05:25:31 PM »

The grad/prom thing is not something I'd do.  I don't think there would be any call for coasters or trivets.  A total waste of time for me.
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God Bless,
Cindy

Given enough coffee, I could rule the world!
xdm
« Reply #20 on: December 14, 2013 12:12:46 PM »

I do formal alterations, t shirt quilts  and memory bears so a prom/grad show is just up my alley.    I am still stunned at $125 for 2 hrs.  uh....... no.
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shadojake
« Reply #21 on: December 14, 2013 05:47:18 PM »

I agree that $125 is way too high for 2 hours.  Booths here in non-juried fairs go for $50 for all day.  These fairs will typically have a mix of true arts & crafts and b/s.  So, I might be willing to pay $30 for a 2 hour event if my product and the show were a good match.
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God Bless,
Cindy

Given enough coffee, I could rule the world!
cindijh
« Reply #22 on: January 18, 2014 05:44:07 AM »

I am just getting ready to get back into craft shows after a hiatus of about 24 years.  It is intimidating but at the same time, there are so many more resources....includ ing the biggie...the Internet.  I remember studying a book by Barbara Brabec (?) for hints and tips....ordering my supplies from a paper catalogue with black and white drawings to explain what I was purchasing etc etc.  my first craft show was a total bust but after that I had varying degrees of success. Several very successful shows.

The main reason I stopped doing shows is that my husbands job moved us yearly or even more often so finding shows was difficult.  I also had three kids right in a row and between child rearing and unpacking/repacking, time was in such short supply.

Now those three kiddos are all grown...but the youngest is in college and that was what inspired me to get back into this. The college fund.  I work full time as an administrative assistant for our local health system. So this is not a full time endeavor.

Finding shows is much easier.  I've applied for several spring shows (schools....that have held the shows annually for quite a few years) and a couple summer shows.  Have a few leads on getting into some waiting list only christmas shows.

I have a couple questions for the folks who do a lot of craft shows....

How have shows changed in the past 20 years?

I hand sculpt and paint polymer clay whimsical figurines. I make some into jewelry but not beaded type jewelry so I am not a jewelry booth. Christmas ornaments, nic nac type stuff. When I did this 24 years ago I was a novelty because most people had never heard about sculpey or polymer clay.  Molds and extruders and the variety of clays and supplies did not exist then.  Are there many polymer clay vendors at the shows you sell at?

And pricing....how has inflation impacted craft show pricing.  For example....an item that I sold for $3 24 years ago should be priced at what these days?

Any advice/insight/observations would be helpful. 

Cindi....
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Chris in VT
« Reply #23 on: January 19, 2014 04:48:19 AM »

Shows have definitely changed! Today the biggest problem is buy/sell merchants. It was a problem back then too, but today it's become a major concern. So expect to see China stuff at the shows you signed up for.

Polymer clay showed up en masse about 10 years ago and died down just as quickly. I do shows with one person who is quite successful, but she has a specific product line. And she has cultivated a following at the shows. I've done shows with them for almost 10 years now, and they're still going strong.


As far as prices, what sold 24 years ago at $3 has gone up. Right now I would Google the inflation rate since 1990. That would be at least a starting point. At the shows I do, nothing is sold for $3.

Below is a website for a promoter I do a number of shows with. This is a listing of exhibitors who did a show in November. If the name of the exhibitor is in green, they have a website, so you can go and research prices of work today.
http://www.castleberryfairs.com/exhibitors/show232013.php
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cindijh
« Reply #24 on: January 20, 2014 03:14:43 AM »

Thanks for the info. I couldnt seem to find a link to any of the websites though.  Am i having a duh moment?  The variety of items was impressive!

Do you think etsy is any kind of a pricing guide....even though prices vary wildly?

The polymer clay figure you posted is lovely....but my style is more "cartoonish" for lack of a better word.  I also hand paint all the eyes. In all the pages and pages of polymer clay on etsy, I did not see anyone who drew eyes on their creations. People used to ask me if the eyes were stickers.

Cindi....
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Chris in VT
« Reply #25 on: January 20, 2014 03:57:27 AM »

When you go to the Castleberry site, some exhibitor's names will be in green, and some in black. The names in green have a website. So just click the name.

What part of the country are you in?
« Last Edit: January 20, 2014 03:58:37 AM by Chris in VT » THIS ROCKS   Logged

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
www.shadypinestudio s.com
cindijh
« Reply #26 on: January 21, 2014 02:30:00 AM »

I live in north central Pennsylvania. Williamsport.  I did shows in Iowa and Michigan 25 years ago.

Cindi....
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Chris in VT
« Reply #27 on: January 21, 2014 03:55:59 AM »

We did the Covered Bridge Festival at Knobels Amusement Park for a number of years. All I can say about that show is: "WOW!"

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There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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cindijh
« Reply #28 on: January 21, 2014 06:37:57 PM »

I saw that show listed on pa vendors.  Thought about it. i think knoebels hosts a multi day event too and also the covered bridge festival you mentioned (which if i recall correctly is organized by the city or someone...not knoebles) there are always a ton of people at knoebles...and it is always so hot.  When I think of knoebles I think of HOT HOT HOT. It is less than two hours from me. My daughter lives abut half an hour from there. 

I did figure out how to work the links....duh. I was surprised that a lot of vendors do not have websites. 

Cindi....
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Chris in VT
« Reply #29 on: January 22, 2014 04:03:52 AM »

The Knobels show is right after the Bloomsburg Fair. So the weather is very nice. It's put on by the Columbia Montour Visitor's Bureau.

Here's the site for the show.
http://www.itourcolumbiamontour.com/events/covered-bridge-festival/

Knobels was rated the number one family oriented amusement park in the country. I like no admission fees, and you pay for the rides you want. We used to live in Pa (the Poconos) and would go out there a couple times a year during the summer and do the show in the fall.

But I do hate the heat, so my wife and I moved to northern New England, where it only goes to, at the most, the low to mid 80s during summer. The downside is that right now outside it minus 12 degrees with a wind chill of minus 25. So we stay inside with the woodstove blazing away.
« Last Edit: January 22, 2014 04:08:31 AM by Chris in VT » THIS ROCKS   Logged

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
www.shadypinestudio s.com
cindijh
« Reply #30 on: January 22, 2014 06:22:58 PM »

We hit the minuses here in pa last night too. I've lived in Michigan (2x)and Wisconsin. I know. about those minus double digits....

Cindi
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Miss_Molly
« Reply #31 on: May 27, 2014 09:28:46 PM »

Bumping this thread Wink lots of good advice here.

Quote
shadojake said:
You may want to make multiples of the best sellers and put out only a couple at a time of them.  Let customers know you have back stock if needed.  When one sells, just pull another one out.  The thought occurred to me that if you have all your stuff out, it feeds the idea of abundance and people think, 'oh, there's plenty here.  I don't have to buy now.  I can come back later.'

^^^yes. THAT. Indeed. Also, some people get overwhelmed when around so many choices.. I know me personally, if I go into any shop with tons of things crammed into a small space, I can't focus too well, and it makes it harder for me to make a final decision.

My own advice:
Try to get there early and if you can, set up closer to the entrance! I noticed that when I had a booth up at an indie flea in the middle of everything, I barely sold anything at all, but when I had one near where people came in and left, I sold at least 3 times as much.

Make sure you have business cards. I can't count how many times I've ran into nice people while out selling somewhere, but they didn't have the money at the time. Thanks to having a business card, they came back later on the internet to either my site or Etsy and bought things there.

Good luck ^_^
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Chris in VT
« Reply #32 on: May 28, 2014 04:00:49 AM »

As far as setting up near the entrance.

Every craft show I have ever done (over 1,200) has had assigned spaces. It makes no difference if it's a $50 space or a $500 space.

After doing the show for a few times, the customers know where to find you as long as you request the same spot every time.

I'm doing a show next weekend (5/31-6/1) in Chester, NJ. I have been doing this particular show on and off for over 25 years. If you guys would like to see what some professional artists and crafters do, here's the website.
www.chestercraftsho w.com
« Last Edit: May 28, 2014 04:11:32 AM by Chris in VT » THIS ROCKS   Logged

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
www.shadypinestudio s.com
shadojake
« Reply #33 on: May 28, 2014 04:41:24 PM »

As far as setting up near the entrance.

Every craft show I have ever done (over 1,200) has had assigned spaces. It makes no difference if it's a $50 space or a $500 space.

After doing the show for a few times, the customers know where to find you as long as you request the same spot every time.

Chris,

I have found the same thing.  All the shows/fairs I've done had assigned spaces for all crafters ... whether at churches, plantations, etc.  I agree that repeat customers will find you if you stay in one location from one year to the next.
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God Bless,
Cindy

Given enough coffee, I could rule the world!
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