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Topic: How many items?  (Read 2826 times)
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Ludi
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« on: September 29, 2013 07:14:46 PM »

I'm thinking of setting up a web shop (maybe etsy) for my embroidery.  What minimum number of items should one have in a shop, in your opinions?

Thanks for any input.  Smiley

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« Reply #1 on: October 05, 2013 07:47:35 AM »

Minimum: 1.

You could wait until you "have enough" or until it's "perfect" or whatever, but those procrastination-inducing parameters will just eat up your progress. Start posting things up, and keep posting regularly and eventually you'll work out all the kinks.
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Krissy.me
« Reply #2 on: October 05, 2013 12:27:14 PM »

on sites like eBay or etsy I think it also helps to specialize in something rather than random various items.  That way if a potential customer see's one item you sell but it's not their exact cup of tea they can go to your store and see other variation of that item in different colors, prints or possibly styles.   Just some food for thought.
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I make soap and other "cosmetics" as defined by the FDA and in my spare time I sew.... Sewing is therapy for me in dealing with life stresses and my chronic pain.  When I hurt and can't sew, I plan what I want to sew.  I also have a great husband, three kids and three fur kids.....
Ludi
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« Reply #3 on: October 10, 2013 02:28:14 PM »

Thank you, that's very helpful.  Smiley

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salinasiu
« Reply #4 on: October 16, 2013 12:41:26 PM »

From a business perspective, I think it's better to focus on a few more expensive items that stand out, rather than lots of cheaper items.

You should focus on what will yield the most return for the smallest amount of work.

Creating, packaging and shipping all takes time.

I don't think the number of items changes legitimacy, as long as the items posted are awesome. 
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Ludi
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« Reply #5 on: October 20, 2013 01:56:07 PM »

Thank you for that advice!   Smiley
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« Reply #6 on: May 02, 2014 09:44:39 AM »

Specifically for Etsy, I'd say to list items as you go to build up your shop. Since the act of listing an item puts it in the top of the queue when shoppers do searches, listing items sporadically rather than all at once will help increase your exposure.

Good luck!
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greatwoodcrafter
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« Reply #7 on: March 06, 2015 01:15:49 PM »

Yess exposure is the solution.
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« Reply #8 on: March 12, 2015 07:38:46 AM »

It's always a shame when someone like you who does fine work cannot commit to the selling part. Selling is much more of a commitment than making the things you want people to buy.
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Chris in VT
« Reply #9 on: March 13, 2015 04:04:54 AM »

Margaret, I don't think people today understand how to sell. In my opinion, all they think they have to do is put something on Etsy or Pinterest or they're looking for some free site no customer goes to, and they're going to make lots of money. And get frustrated when it doesn't happen.

It makes no difference what level of artist/crafter they are either. Nobody is telling them that selling their work is 50% of the business and they must be just as active selling as they are making their work.

We can go to Etsy and see a shop that's been open for 5 years with 83 sales, and go to another store that's been open for 6 months with 237 sales. Which one is sitting down every day and working in their store?
I see the exact same thing at craft fairs. I see someone who had a degree in their field who has excellent work, but is sitting in the back of the booth hiding behind a book. Meanwhile across the aisle is a photographer who is engaging the customers in what it was like getting that particular shot of those 3 bear cubs in the tree. It doesn't take a rocket scientist to see who is going to make the sales.
I do a number of shows with that photographer and you've got to see these bears. http://the-mooseman.photodeck.com/-/galleries/black-bears

I would imagine there's some sort of tutorial on how to successfully sell online, but since an overwhelming majority of my sales are face to face I can't help there.
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There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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