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Topic: Would love to get some feedback  (Read 485 times)
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« on: January 23, 2015 10:04:29 AM »

I have just joined the community after hearing about you on facebook. I am hoping to get some opinions on my facebook page and products. I have had the page since april and only made 1 sale so far. My crafts seem to sell well at the fairs though  Huh
Do you think i could do anything differently in order to generate more sales/interest on there? or is it the products that are just not right Huh
Any advice would be much appreciated. Thanks for taking the time.
Sarah x
« Reply #1 on: January 23, 2015 05:13:51 PM »

Your creations are adorable!

If your products are selling well at fairs, then you've determined there is a market for your project.  When you are at the fairs, are you really utilizing the face-to-face time you get with your customers, and potential customers?  Make sure everyone that comes even close to your booth is being handed a flyer, or a business card.  Offer those folks some sort of discount if they order from you, as that will allow you to gauge how effective your impressions were.
Chris in VT
« Reply #2 on: January 24, 2015 03:57:47 AM »

The reason you're doing better at fairs is simple. The customer can actually see, touch, and look at the quality of your work. Can't do that online.

Working a fair is simple. You dress nice, always stand up, and be ready to interact with your customer. And smile... a lot.

I have to respectfully disagree with Crafty Couple about the flyer and cards. You're there to sell today, and if the customer sees they can get it cheaper online with a discount, you just lost a cash sale. And isn't that why you're doing the fair in the first place?

I don't do fairs to drive traffic to my website. That's defeating the whole reason to do craft fairs. I have a section on my website that drives traffic to the shows. And I have a discount coupon the customer can print and give me at the show, not the other way around. Because the fairs are where the money is.

Now I exhibit with a pretty serious group of crafters. We do some serious shows just about every weekend during the season. Here's some photos from one promoter I do a number of shows with here in New England. https://castleberryfairs.com/gallery/

Some have canopies for outdoor shows that cost upwards of $1,000. They all have a web presence, but to a person they all will say they can make more in one weekend than they will do in a year online.

There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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« Reply #3 on: January 29, 2015 08:00:54 AM »

Facebook has changed over time. Only a fraction of your followers are even seeing your posts. You would have to pay FB to get better results.

« Reply #4 on: January 30, 2015 12:28:26 AM »

Totally agree that at fairs, people are not just buying the product, but also buying the producer!
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