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Topic: Naming a shop  (Read 665 times)
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dolcxvita
« on: May 03, 2013 12:12:10 AM »

A group of artists (including myself) are soon opening an online store with handmade, colorful products in classical as well as contemporary styles.

Here is a small description of a shop:

"Little details for living stylishly. An array of beautifully designed home decor, fashion accessories, stationery & gifts with an eastern touch"

Here are the name options:

'Charm & Delight'
'Eastern Details'

In both cases we don't want the name to 'limit' the target audience. First one chosen keeping in mind that we don't want the culture factor to be overpowering and second one chosen keeping in mind that we don't want the 'cute' factor to be overpowering.

Which one would you be more attracted to? (Any other suggestions are also welcome!)

Thanks for your help!
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Chris in VT
« Reply #1 on: May 03, 2013 04:12:40 PM »

What are your plans for your store? Do you want to make money, or be happy selling an item every 6 months?
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There's NOTHING at a craft show, or on Etsy, anybody NEEDS. NOTHING.
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« Reply #2 on: May 05, 2013 08:44:42 AM »

I think using "eastern" boxes you in no matter what. You may dig all things Asian right now, but things can change over time, and there you'll be, stuck in a box. Your tag line can cover the changes you may go through over the years.

Charm & Delight sounds like a porn site. Sorry.

Being descriptive but flexible can be the best thing. What are you? Art + home + gifts. Get out the thesaurus, look up some French, Spanish, or Italian translations and cobble together something unique but descriptive.
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