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Topic: Getting Started Selling - You Already Have An Audience  (Read 609 times)
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shoplocketdan
« on: September 05, 2012 12:34:27 PM »

Hello everyone!

So a little background on myself I'm the community manager at a sales platform website. We have a lot of sellers that sell handmade DIY type products. Dealing so much with the community, I get to see what works and what doesn't work for these sellers. I get asked often what the best way to get started selling online is.

I think the biggest mistake many people make is they think that they need to "go big or go home" as the saying goes. I personally think this couldn't be more wrong.

When you're trying to sell anything, including your handmade products, it's important to make sure that there's actually a market for your product. So before you go out and spend tons of money building out a full e-commerce site or spend money on advertising, you need to answer an important question: do people want what you're selling?

The best way to test this is with the networks that you already have in place online. Whether or not people notice it, you already have an audience online: your Facebook friends, your Twitter or Pinterest followers, the readers of your blog. This is a great starting point.

Not only can you use them to gauge a response of how they like it, but you can also harness their networks. You can get them to share the product with people in their circles and see their reaction. All before spending a huge amount of money to see if people want it.

So it might sound simple and obvious, but start small. You can grow and spend money on marketing later on. Start with the people that you know already and harness their networks to gauge the success of your products: you'll do much better this way.
« Last Edit: September 05, 2012 01:37:47 PM by jungrrl - Reason: edited to comply with Craftster guidelines » THIS ROCKS   Logged

Community Manager at ShopLocket
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