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Topic: Need Advice!!!!!  (Read 714 times)
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zahoomi
« on: October 30, 2011 09:41:14 PM »

Hi all:

I have a new website, www.zahoomi.com. It is similar to Etsy or Artfire in that sellers open their store and sell their products. However this site is limited to handmade items only. It has been about 2 months since the site has opened and I do have a few stores on board.

That said, I would appreciate any and all advice on how to market the website. I have personally talked to the local vendors, have a facebook page and have also tried a couple of other advertising venues. What do you guys think about google ad sense? Or advertising with facebook? Are these worth the money they charge? As the site is exceedingly new, should I go all out and spend a lot on advertising? Or wait for info to spread by word of mouth?

Any help in this matter, as well as any other thoughts would be appreciated!!!

Thanks.
Priya
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montsa007
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« Reply #1 on: November 03, 2011 04:09:49 AM »

Hello Priya,

Consider changing the home page (when i opened the URL i felt you've discontinued the website), then i had to click on the store to see the website.

You may want to introduce some sort of contest or a 'featured item' system or maybe 'invite a friend' to get waiver on fees?

As for spending on Adwords/Facebook,
Its a matter of personal choice

You'd be bidding on keywords, lets assume you bid for a keyword 'sell crafts online' which is selling for $2 a click, you'll be charged $2 if Google sends any visitor your way through the advert, the success factor is converting the visitor into a prospective buyer or member, else the $2 were burnt!

Applies to facebook too.

You may purchase $75, $50 or $100 adwords coupons for $2-10 on ebay which can be used on a new account to test out things. If its your first time on adwords, make sure you set your daily spend limit, else you may end up with a huge bill.

You may also want to contact people personally to register on your site and sell their goodies, spend some time on building links.

I hope that helps Smiley

Best Regards,
-S

P.S. - Feel free to contact me if you need anything in regards to the website.
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amarok
« Reply #2 on: November 08, 2011 03:05:02 AM »

i'd have to say the same to you than the other poster. i felt that there was no website anymore, and if i hadn't wanted to look at it i would have just closed the window. so i'm thinking the front page should be the webstore..
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What is "Susitaika"? Susi is Wolf and Taika is Magic in Finnish.. Come and find out more!

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http://susitaika.com/shop for all your shopping needs
zahoomi
« Reply #3 on: November 08, 2011 06:48:02 PM »

Thanks for the feedback so far. Duly noted that front page needs to be the actual store front and not the search page. I will change it right away. Any other advice about the website layout, etc?
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CraftyChef
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« Reply #4 on: November 09, 2011 08:20:47 AM »

The first rule of advertising is you shouldn't do it if you can't afford to lose the money you put into it. If you want to be the next etsy, then google etsy and find out what they do - and do that. On page 1 of the results, I can see that etsy has a wiki page, facebook, twitter, and something called crunchbase. That's just page 1. You have a lot of work to do.

As far as the website goes, I would start with page 1. If you're proud of handmade, where is it stated on page 1? Also, I would keep the item photos on page 1 to only the best photos. You want the merchandise to look fantastic, period. I feel sorry for folks who can't take good pictures (me being one of them), but that's life. You want people to come in and buy stuff, and as much as we all wish people could see past a bad photo to the crafter's good intentions, they don't, and that's been proven over and over again.
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