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Topic: Stop using the time of the year as an excuse for not making sales.  (Read 1620 times)
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Joined: 09-Aug-2005

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« on: October 18, 2010 10:26:50 AM »

I originally posted this on the etsy forums in August, but I believe it is relevant any time of the year so I thought I would also share it here. I hope you find it inspiring.

Brick and mortar locations can use the time of the year or their local economy as a reason that sales are down. Obviously their sales are determined by their local economy. Their buyers come from the community they're located in. However, online shops are a different matter entirely. Ecommerce reaches the entire world. It is not confined to one economy, but to many. Therefore, online retailers have the opportunity to reach buyers at any time regardless of the time of the year or downward sales turns in their own local economy. There are always people in the world somewhere who are looking to buy and who have money to spend. What becomes the challenge is reaching these people during the more trying times.

Say you sell baby clothes. Your excuse is that mothers are outside with their kids during the summer, not inside shopping online. Say that is the case. Then you need to change your marketing strategy. Get creative. Target grandmothers who won't be outside during the week with their grandkids. What types of sites will grandmothers be frequenting? Social networking sites? Websites? Forums? Still want to target moms? Moms with children are generally very busy. They're always looking for quick fixes for dinnertime meals. Get creative with your blog and include some quick mealtime recipes. Include them on your social networking sites or even advertise on sites and blogs that offer this type of content. Just because moms are busy doesn't mean that they're kids aren't growing and won't need new products.

The same goes for anything else you may be selling. Think outside the box and get creative. Don't make excuses. Take action. I've heard that summer is extremely slow on etsy, however, I just got involved with etsy again in late April and I have steadily increased my sales every month since then with June topping May and July topping June. The key is consistent marketing and advertising in areas that will bring you traffic and sales. Good luck!

Rebecca's Soap Delicatessen - Buy soap.
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« Reply #1 on: April 07, 2011 05:58:00 AM »

Great advice, thanks!
« Reply #2 on: December 28, 2011 03:50:09 PM »

Wow!  This was certainly worth saying! 

There are always slow times through the year for a variety of reasons, but you're right about getting out there and finding new ways to fill the market.  Are moms outside?  GO OUTSIDE!  Summer times are great times for outdoor markets and you'll reach those outdoor moms! 

Or find new ways to diversify your audiance or product!  We sell more jewellery in the winter for christmas time, but in our spring and summer months we bring in more products for our historical re-enacment clients because we know it's camping and faire season for them.  It's about being adaptable if you want your business to succeed.

« Reply #3 on: January 02, 2012 07:33:53 PM »

It's always good to advertise through your friends who frequent forums (of any kind, really). Add a link to their sig and that gets more people looking at your store. That's the easiest and cheapest way to do it. Cheesy My friend gets her GaiaOnline buddies to advertise for her.
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