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Topic: Titles of Items on Etsy...is there a magic formula?  (Read 806 times)
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NinetyNinety
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« on: April 02, 2010 07:58:44 PM »

What do you think is the best way to get your items to show up in google searches?  I know there's something about 'synchronization' but I don't know exactly what that is.  I know I don't have that, though.  What I want to know is how to title my items, what words I should put in the description, etc.  For instance; should I title a pendant I made from an old French postage stamp 'French Stamp Pendant' or 'Vintage French Stamp Pendant' or 'Vintage French Postage Stamp Pendant' or what?  I've also heard that it is imperative to include the word 'handmade' into the title, but would that be too wordy?  Only the first 25 characters or so of the title show up on the home page if you are in 'gallery view' so I want to make sure people know what the item is pretty quickly.

Any advise from Etsy shoppers and sellers?
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casadiaries
« Reply #1 on: April 04, 2010 09:08:04 AM »

The title is VERY important, it should be descriptive but also should be short and include all important keywords. In your case the 'Vintage French Postage Stamp Pendant' is better, you could add the "handmade" word because it will help Google. You should also think about making first 160 characters of the item full of keywords. If you want to read more about it download the Etsy Guide to SEO, there is everything written there.

http://www.etsy.com/storque/media/bunker/2009/09/Etsy_Sellers_Guide_to_SEO_Version_1.0_.pdf

NOTE: Currently Etsy has some problems with Google = hardly any Etsy sellers appear in search results on first couple of pages, same with internal search Cheesy But making your listings and shop SEO-friendly won't hurt you at all!
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« Reply #2 on: April 18, 2010 05:34:36 PM »

Put as many keywords as you can in your titles and your tags.  The tags are sooooo helpful.  That's how people can find your stuff when they search.  Think of what you would type when searching for your item and bingo!  that's what you need.
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