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Topic: How to Describe Items on Etsy?  (Read 1015 times)
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Sparkle Motion Dreamer
« on: March 05, 2010 06:29:04 AM »

I just got out of the hospital and am now way behind on my schedule to open an Etsy shop. I'm trying to write descriptions of my items, but everything sounds so superficial and like it doesn't have enough information or enough oomph! to get someone to want to keep reading.

I know to include the size, materials, type of home it came from, any special qualities like hidden pockets, if it comes with a free gift, my offer for gift-wrapping, how it will be packaged, and the disclaimer that some parts may be upcycled/recycled.

It's the describing the actual product in an appealing way that is so hard, and I sometimes don't know what my materials are as some are upcycled. Here's an example of what I'm talking about (please ignore the poor picture quality--I'm building a new lightbox over the weekend):



Earth tones bring out the natural beauty in every woman. Release yours with this hand-woven pendant on a raw-hide rope. Tie it tight to show off your collarbone or let it hang loose with a comfy tank top. You'll catch the light with the sparkling green and blue beads that make up the pendant's outer design.

The diameter is roughly two inches and the raw-hide rope is fifty inches long. This product comes from a smoke-free home.

You will receive this item packaged in a recycled green jewelry box with a hand-written thank you note and a few other surprises inside a vintage button bag.

Please remember that because this item is handmade from some upcycled materials, there may be some irregularities. Thank you for your support!

Spend more than $45.00 and receive a special gift of the month.
« Last Edit: March 05, 2010 06:33:37 AM by Sparkle Motion Dreamer » THIS ROCKS   Logged

Hi! I'm Alyssa, 18, a film-maker in college, & a non-traditional fantasy novelist online. I bake, create, & dream, & I enjoy all things secret, surrealist & sleep-related.
My Shop: http://www.etsy.com/shop/jarofdreams
My Blog: http://livingcraft.blogspot.com
lidehtium
« Reply #1 on: March 08, 2010 03:11:32 PM »

The description sounds good to me, but if youre worried about it sounding too long or drawn out why not maybe include the shipping / non smoking parts in your main store instead? Just a thought.
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Sparkle Motion Dreamer
« Reply #2 on: March 08, 2010 03:47:17 PM »

I can definitely eliminate the shipping/home info. I just thought it would be nice for people to know where their item is coming from, but I could always include that in the note. Thank you!
THIS ROCKS   Logged

Hi! I'm Alyssa, 18, a film-maker in college, & a non-traditional fantasy novelist online. I bake, create, & dream, & I enjoy all things secret, surrealist & sleep-related.
My Shop: http://www.etsy.com/shop/jarofdreams
My Blog: http://livingcraft.blogspot.com
lorizathm
« Reply #3 on: March 12, 2010 06:21:44 PM »

I like the description. Smiley

I think it's okay to put down that you don't know the exact origin of some of your materials because they're recycled. I would rather read that than just see no information. Have you checked out the Buyer Turnoffs thread in the Etsy forum (here on Craftster)? I read through that the other day - lotsa helpful hints in there ...plus the realization that you can't please everybody.  Wink
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« Reply #4 on: March 14, 2010 07:52:19 AM »

I would actually add stuff. Google will pick up about 160 of your first characters, so put as many keywords as you can in the first bits of description. Beef up your titles, too. Basically you have a choice of being found via your keywords in titles and descriptions, or NOT.

HANDMADE CHOKER OR NECKLACE hand-woven BLUE AND GREEN pendant on a BROWN LEATHER raw-hide rope. Tie it tight to show off your collarbone or let it hang loose with a comfy tank top. You'll catch the light with the sparkling green and blue beads that make up the pendant's outer design. Realease your natural beauty with the Earth tones in this casual jewelry.
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sugarshoxcrafts
« Reply #5 on: April 25, 2010 12:36:11 PM »

The most important thing you can keep in mind when you're writing an item description is to list the most important things about the item first, and then write the rest of the description in an "inverted pyramid" style (with the most important info in the beginning, progressing to the least important info at the end of the description).   Here is a link to a Storque article on how to do this.  I always keep this page handy when I write my descriptions: 

http://www.etsy.com/storque/how-to/seller-how-to-5-tips-for-item-descriptions-6017/

Yeah you don't need the shipping info in there or that it comes from a smoke free house.  In fact, you can take the smoke free house and the "Spend $45" promotion and stick that in your general shop announcement.   Smiley
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Wallets, Jewelry, & Home Decor from Recycled Materials: http://sugarshoxcrafts.etsy.com

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itscribe
« Reply #6 on: May 04, 2010 12:10:18 PM »

Think about what makes that necklace special. Is it really the rawhide that can be tied long or short or the handwoven and beaded starburst pendant? Be careful that you worry too much about function and forget what makes your work special.

Also think about keywords. What would someone type into Google if they were searching for someone who makes what you make?
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laura3850
« Reply #7 on: May 05, 2010 09:07:02 AM »

Do you have a macro feature on your camera (it's a little flower symbol)? The macro feature will really help with the clearness of your pictures. If it doesn't, you might need to buy a new camera with macro. I bought mine at walmart for $59.99, I think almost all digitals have macro now.
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