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Topic: Looking for Feedback on Website/Product Packaging  (Read 815 times)
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princesskill
« on: November 14, 2009 01:05:37 PM »

hey all, i launched my website for my preserve company last night and i'm super excited about it. i need to take and add more pictures and what not but i'm off to a good start.

http://www.sweetandsourpreserves.com

next summer i'll pay to have that add removed, but i wont really be selling anything until then (going to make preserves all spring/summer and sell in the fall/winter).

i also made a mock-up for my jars today and i'm pretty happy with it.

lovely modeled by a jar of rosemary apple jelly.

it's grey cardstock with raspberry writing, and raspberry paper ribbon. I'm going for a simple, old fashioned asthetic. The circle on top of the lid has the flavour, amount (250ml) and refrigerate after opening. on one side of the tag it has the company name, moto and website. the other has info about how our produce is locally sourced and the ingredients of that particular flavour.

in the future i may replace the piece of card stock on top of the jar with refrigerator proof round labels but they are too expensive at the moment. the shipping to canada is a killer!

anyway thanks for your advice and comments!
« Last Edit: November 14, 2009 01:06:32 PM by princesskill » THIS ROCKS   Logged

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sparkling_gem1987
« Reply #1 on: November 15, 2009 03:11:58 PM »

I'm in love with your packaging! It's has a rustic feel to it, which I think really suits the product.

Your website is also off to a good start, but like you said, it needs more pictures. Here are a few suggestions:

  • Thumbnails of the different flavours would be good for you flavours and ideas page
  • Have a try using another colour for your subheadings, just to separate things a bit in order to make it easier for visitors to read your information.
  • The text on your 'flavours and ideas' page...is the information meant to be bolded for the Rosemary Apple Jelly, Sizzlin Salsa, Maple Cinnamon Apple Sauce, and Orange Cranberry Sauce, or is that a formating error? Another idea for this page is also to separate it into categories (similar to a menu), eg. Heading "Jams" and then the list of jam products.
  • Try adjusting your navigation bar so it looks less cluttered
  • Make sure any outgoing links (such a blog, twitter, etc,) open ups in a separate window...you want the visitors to stay on your site as long as possible

If I think of anything else, I will let you know. But other than that, I think you've done a great job!
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princesskill
« Reply #2 on: November 15, 2009 08:11:57 PM »

thanks. the names are meant to be bolded. i can't make sub-categories unless i pay for an upgraded site. as is i get 5 pages, although i could organize stuff by category.  as i make more product i'll take pictures for each flavour, right now i dont have much stock, but will be canning all summer. i just wanted to get the site going now when im not that busy and also to give myself some credibility when dealing with people.

thanks for the comments on the packaging! i'm so happy with it. i was showing it to my brother today and he said "it looks old-fashioned...but sort of modern because it's so simple." if my brother can grasp my aesthetic concept then i think i did well Tongue
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classicseamstress
« Reply #3 on: December 23, 2009 11:56:34 AM »

My first thought was that there is way too much pink.  Perhaps you could make the bright pink background a different color or make it more subdued.  You might want to experiment with different colors for the text.  The overall layout is attractive and the photos are excellent.
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