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Topic: Anyone here advertised with Google?  (Read 454 times)
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Nobodyhasthisoneyet
« on: October 19, 2009 03:10:52 AM »

Apologies if this has been discussed before - I did a search and while I found some references to putting AdSense on one's blog to earn money, I didn't find it being discussed from the other point of view: using AdSense to advertise your own site.

Has anyone here used it?  If so, how did you find it?  Is the pricing really complicated, or does it all make sense once you start using it?

They offer either Cost Per Click (starting at one cent, and you only pay if the customer actually clicks on your ad) or cost-per-thousand-views (starting at 30 cents, and you just pay if they SEE the ad, whether or not they click on it.)  Which would be better value?  Or are they much of a muchness?

You can also set how much you want to spend in a given day - so if you get to your daily limit by 10am, your ad doesn't appear again until tomorrow.  I have no idea what sort of daily limit to set - I mean, with my finances I should set it to five cents a week!  But what's a realistic figure that's high enough to actually fund enough ads to be useful, but low enough that it's not money wasted?

I like that I can refine it so the ads only show up in certain geographic areas, because my shop only ships to Australia.  I don't know about the more precise demographic services they offer, though - can they REALLY tell accurately whether a certain random google search was done by a 17 year old male or a 45 year old female?  Surely not everyone has a Google account, and stays logged in all the time?

All thoughts and advice welcome.  It sounds like it could be a great idea, or could be an expensive mistake.
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« Reply #1 on: October 25, 2009 10:06:58 AM »

'Fraid that there are no real rules to advertising, except that it costs a heck of a lot and doesn't necessarily get you any results. You'll have to do several tests to find out what works for you, which is why advertising is best done by folks who already have success elsewhere and can afford test losses. If your budget is really on the 5 cent scale, I wouldn't bother. Try any and all other - free - avenues first.
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