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Topic: Would using Old Navy items be bad business?  (Read 864 times)
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Pinklightning06
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« on: December 25, 2008 02:57:33 PM »

I have some ideas for shirt designs that I want to sell. I originally was planning on making all the shirts from scratch but that proved time consuming and because of that I would have to raise the price of the shirts I sold. I've also had problems with sizing issues because I'm my own mannequin. I can make stuff that fits me awesomely but have a hard time changing the pattern to fit others, let alone people I've never met. I've always liked the way Old Navy shirts feel and look. And if I wait for sales I can stock up and get solid colored t-shirts and long sleeved shirts for pretty cheap. Would this be alright for me to do? I notice that a lot of people use American Apparel clothing for items they plan to sell, but this looks like a very expensive option. Also, would it be illegal for me to use a seam ripper to remove the old navy tag and replace it with my own after the shirt is altered?

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« Reply #1 on: December 26, 2008 05:25:56 AM »

I don't see anything wrong with it - wrong is probably the...wrong word, but my point would be that if you're going to do a shirt here and there, fine, wait for those sales, but if you're planning to make a lot of shirts and have outlets to sell them you'll save money if you buy them wholesale, even with shipping costs.

If it's just a plain shirt, sure, take out the tag - Old Navy just slaps their tags on blanks, so it's not like they made the shirts themselves.
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« Reply #2 on: December 27, 2008 08:25:38 PM »

I agree with CraftyChef...on everything, lol. If you're planning to do a lot, I'd def. do wholesale.

I did a show last year and my husband and I got a few screenprinted tees from a vendor. One of the tees had a tag cut out of it and their tag printed in place. For some reason, I thought it was funny.
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« Reply #3 on: December 30, 2008 11:56:33 AM »

like CraftChef and BlueJeanBaby said, if you plan on doing a lot, buy wholesale. if you're still worried about the old navy shirt, leave the tag in and add your own next to it that says "redesigned by ----" in my own opinion i feel like that would be a better thing...
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Pinklightning06
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« Reply #4 on: December 31, 2008 02:10:38 AM »

So today I was at the mall and when I saw that Old Navy prints the tag directly onto the inside of the shirt. Argh! However I do like the idea of adding a tag that says "Redesigned by Pink Lightning"
I think that a lot of indie designers and screen printers associate American Apparel with sweatshop free clothing. And I worry that people would see my clothes with the Old Navy tag and then associate it with sweatshop labor. But I did a little research on Old Navy and they no longer use sweatshop labor and developed a Vendor Code of Conduct to enforce the measure. But this measure seems to have been introduced fairly recently (March 2008) and I don't know if it's common knowledge.

Also, I'm really small time so at the moment I can't afford to buy 24 shirts at a time (which is the wholesale minimum for No Sweat Apparel). I wanted to do a small run to see if the item would sell before I begin to buy in bulk. Right now I can get Old Navy T Shirts for about $5 each, no minimum order necessary, but I would really like to be able to say that my products are sweatshop free without people having to second guess me.
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