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Topic: Getting Noticed by Mags?  (Read 658 times)
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mei
« on: October 27, 2008 08:13:17 PM »

Hi, I was just wondering, to all of you crafters/sellers who have gotten reviewed/published by magazines (offline or online): How did you get them to notice you?

Most of the time, do they come to you, approach you if they could publish your items in their magazine?

Or do you email them and send them pictures?

I've seen some online shops that have had dozens and dozens of press releases, mostly from offline magazines like Seventeen Magazine. That's just wow!

Thanks Smiley
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« Reply #1 on: October 31, 2008 08:25:07 AM »

Sometimes it's random luck, but chances are people who have articles written about them work hard to get noticed. Getting blog mentions and article reviews, writing press releases, advertising, promotion, good old fashioned networking...they all work together to get your business noticed. I don't think you're quite big enough yet to get noticed by the biggies, regardless of your cute products (for example, if Seventeen magazine does an article on you and you get 200 orders, could you handle it? If you can't, then their readers feel they've been sent on a wild goose chase and Seventeen loses a speck of reputation).
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red46
« Reply #2 on: November 05, 2008 07:33:06 PM »

You write a news release and send it to the editor. If you're any good at wording ( or maybe a friend who is) just write a news release as though you are a third party, talking about someone else.
I wrote one, some years ago that started out something like this: Even the mail carrier has no idea what goes on inside the walls of this insignificant little farm house. Inside, there is a whir of activity, piles of mail and Judy, sitting at the typewriter."....and so forth.

The editors love stories like this. It sounds newsy and close to home. Just tell the story (in best light, of course) and add any contact information.

Chances are, you'll be contacted by the editor for an interview.

It has worked for me, numerous times. Especially when it's a local small newspaper. But even the magazines are always on the look for newsy stuff to fill the pages.
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Writer,illustrator,designer,ceramist and mold maker
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« Reply #3 on: November 22, 2008 05:32:58 PM »

Sometimes it's luck, but usually sellers send out press kits to editors and bloggers... I know when I was mentioned in a few blogs, it was because of a press release I sent to the bloggers.
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