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Topic: Shop and Site Critique  (Read 748 times)
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magpie0816
« on: June 02, 2008 05:40:49 AM »

Hello all. I wanted to see if I could get some opinions on my new site and etsy shop (you can get to the shop from the "shop" page)...it is currently only glass (I will add yarn and fabric once the weather gets colder). I would love opinions on the look and feel, product photos, website design/functionality and pricing.

http://www.dyelotcollective.com and actual shop http://www.dyelotcollective.etsy.com

I am a web and graphic designer - so all the design elements are mine...the font was designed by a friend and bought in trade (gotta love trade) and I have also done up biz cards to match using recycled scrap paper.

Any and all thoughts would be greatly appreciated...and don't be shy. As a freelancer - I am VERY good at receiving constructive criticism. Smiley
THIS ROCKS   Logged

One of a Kind Fused Glass Jewelry
Shop Dye Lot Collective http://www.dyelotcollective.etsy.com
http://www.dyelotcollective.com
mom2blu
« Reply #1 on: June 02, 2008 07:14:08 AM »

The site itselfs looks and reads, very beginner, it's pretty obvious you don't know what to say. Try describing your process, where you learned how to do glass, how long you've been doing these types of crafts. etc etc It really just might as well say "I don't know what to say, but thought I needed a website."

I don't feel right critiqueing your glass because I used to work with these guys, http://www.zgglass.com/ and your stuff just doesn't compare. They have won lots of awards, been doing glass for years and years. When you get trained by them, you just can't look at glass the same way again.
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I want to fill my home and life with handcrafts! PM me if you want to do a personal swap!

I have brand new inkpads and stamps I need to get rid of. Good brands too. I want to swap for other supplies! PM me if you're interested!

HELPPPP I'm addicted to wists!!!!! www.wists.com/mom2blu
magpie0816
« Reply #2 on: June 02, 2008 08:39:56 AM »

While I appriciate your comments...I feel the second comment was a little out of place.

I guess I wasn't looking to compare to someone who has been in the biz for "years and years" and teaches and have stated that I am new on my about page.

THIS ROCKS   Logged

One of a Kind Fused Glass Jewelry
Shop Dye Lot Collective http://www.dyelotcollective.etsy.com
http://www.dyelotcollective.com
mom2blu
« Reply #3 on: June 02, 2008 09:33:00 AM »

I think you mis-understood my wording. What I meant was that when that is the kind of glass you are used to you can't fairly critique more beginner work. My point was that you are a beginner and I wouldn't be able to fairly critique your products because I would be comparing to them.

What I meant when I said "just doesn't compare" is that you are a beginner, and they are serious professionals. You can't compare the two.

Hope this clarifies and that you understand what I mean.
THIS ROCKS   Logged

I want to fill my home and life with handcrafts! PM me if you want to do a personal swap!

I have brand new inkpads and stamps I need to get rid of. Good brands too. I want to swap for other supplies! PM me if you're interested!

HELPPPP I'm addicted to wists!!!!! www.wists.com/mom2blu
magpie0816
« Reply #4 on: June 02, 2008 04:27:11 PM »

I think you mis-understood my wording. What I meant was that when that is the kind of glass you are used to you can't fairly critique more beginner work. My point was that you are a beginner and I wouldn't be able to fairly critique your products because I would be comparing to them.

What I meant when I said "just doesn't compare" is that you are a beginner, and they are serious professionals. You can't compare the two.

Hope this clarifies and that you understand what I mean.

You're right...I did misunderstand the context of the comment. Thank you for clarifying. I am not sure if that level of glass craft is even where I want to be - they are combining with metal and using other techniques that I cannot, nor know if I ever will want to, replicate. Beautiful yes, my style right now, it is not.
THIS ROCKS   Logged

One of a Kind Fused Glass Jewelry
Shop Dye Lot Collective http://www.dyelotcollective.etsy.com
http://www.dyelotcollective.com
CraftyChef
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Posts: 2856
Joined: 26-Jun-2005

Am I retired yet?


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« Reply #5 on: June 03, 2008 04:50:37 AM »

My point was that you are a beginner and I wouldn't be able to fairly critique your products because I would be comparing to them.


The solution would be, then, not to say anything. "I'm so beyond your level I can't relate to you" isn't exactly relevant. It sounded like the victim apologized for misunderstanding...

Moving on, then, the website looks fine, but there's a lot you can say there. If you want people to find your site you have to insert your keywords into the text on your web pages.

If you were going to google yourself, what would you look for? Make a list of words and phrases: jewelry, handmade jewelry, hand crafted, necklace, glass, etc., etc...you have to get that all into your home page at the very least and repeat it on some of the other pages you have planned.

Getting relevant words on your pages is easy to accomplish if you use a conversational tone: talk to yourself or friend about what you do, make, and sell, then write it down (or recording it might be better).

Every time your "conversation" or pictures (there should be some product pictures) refers to another page or your sales site, make a link to that page or site or if it's a picture of a pendant, to the "buy now" page at etsy.

I think for the prices you charge you offer a fair exchange, though I'm pretty sure nothing should be less than $15. I like the cable chains included.
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mom2blu
« Reply #6 on: June 03, 2008 05:01:45 AM »

When someone asks more then one question, I try to answer them all. If I can't I explain why. That way they don't reply "well what about the products?"

I try to at least acknowledge all the questions that were asked.

And I would never say I was "above" her. Sure I know how that studio does things, and when I'm there I can use their stuff and do some of those things, but I haven't worked there in years, and I don't do glass at home.

And if I forgot to apologize in my clarifiying post I apologize for forgetting, and for the misunderstanding in general.
THIS ROCKS   Logged

I want to fill my home and life with handcrafts! PM me if you want to do a personal swap!

I have brand new inkpads and stamps I need to get rid of. Good brands too. I want to swap for other supplies! PM me if you're interested!

HELPPPP I'm addicted to wists!!!!! www.wists.com/mom2blu
magpie0816
« Reply #7 on: June 04, 2008 05:46:36 AM »

Moving on, then, the website looks fine, but there's a lot you can say there. If you want people to find your site you have to insert your keywords into the text on your web pages.

If you were going to google yourself, what would you look for? Make a list of words and phrases: jewelry, handmade jewelry, hand crafted, necklace, glass, etc., etc...you have to get that all into your home page at the very least and repeat it on some of the other pages you have planned.

Getting relevant words on your pages is easy to accomplish if you use a conversational tone: talk to yourself or friend about what you do, make, and sell, then write it down (or recording it might be better).

Every time your "conversation" or pictures (there should be some product pictures) refers to another page or your sales site, make a link to that page or site or if it's a picture of a pendant, to the "buy now" page at etsy.

Ok, I am almost embarrassed to admit that the old saying "a plumber's pipes are never fixed" is oh so true.

Thanks so much for a kick in the rear on SEO - as a web designer, I have to admit I preach it to my clients...but, almost never take the time to do it myself. Strange, eh? The easiest thing to do while designing - if you take the time to do it right.

Awesome post - and thanks for the head smack - V8-style. (I even noticed some other errors I would have never let slip if it wasn't my own site...)

I also like the recording idea...writing about one's self is really hard to do when you are used to doing it for everyone else - I think I might ask friend to interview me.
« Last Edit: June 04, 2008 05:49:33 AM by magpie0816 » THIS ROCKS   Logged

One of a Kind Fused Glass Jewelry
Shop Dye Lot Collective http://www.dyelotcollective.etsy.com
http://www.dyelotcollective.com
cookiemonster
« Reply #8 on: June 05, 2008 11:28:46 AM »

Hi there!

I just took a glance at your etsy shop and I think it looks really great! It feels very clean and organized. It's great that all of your pictures are taken at the same angle, with the same background, making it easier for a customer to browse through.

The only thing I might change is the size of your shop name in your banner. Unless you want to focus more on the color and design of the banner, I didn't even notice your shop name until I went back through. Maybe it's because it is too small, or maybe it's because of the white font color (or maybe I'm just blind lol)...either way, I might suggest making it so that customers see it as soon as the enter the shop.  Smiley

Hope this helps!
THIS ROCKS   Logged

*~*Vintage Sewing Goodies*~*
Ooh! Vintage
www.oohvintage.etsy.com

Blog: http://www.oohvintage.blogspot.com/
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