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Topic: Preparing for Fall  (Read 892 times)
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KTsLaLaLand
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« on: June 01, 2008 12:58:32 PM »

My beau and I go to college in an artsy little town that has a craft fair at the end of each month. Since we're both pretty artsy people, we figured it'd be a really good idea to go in on a table and sell some stuff for extra cash. It wouldn't be until next school year, since school will be out in about a week (a week that won't end quickly enough!). Neither of us have ever really sold anything agressively before, especially not at a craft fair, so I'd greatly appreciate some tips from more seasoned salespeople....

Firstly, What kind of things tend to sell the best? We're from Ohio and buckeye stuff is really big here, so obviously that, but what tends to be a big seller?
Secondly, how much of it should I make? What should I keep in stock? How much stock should I keep?
Thirdly, should the merchendise carry a theme? Will it throw my customers off if I have college themed merchendise as well as punk junk?
And lastly, how do I go about pricing my items? If my stuff sells too quickly is it better to raise the prices than if my things sell too slowly and I have to lower them? Do I charge tax?

Thanks so much in advance for all your help! I can't wait to read your replies! ^_^
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« Reply #1 on: June 02, 2008 06:23:27 AM »

You'd better be careful trying to sell items with a college logo on it. Just like selling items with NFL logos or Disney characters, all these things are licensed by the company or school. There are collegiate licenses, so you don't want to get in trouble trying to sell your own version of it.

Search Craftster forum for licensing. I know I've read about people getting a "cease and desist" order from company lawyers because of using licensed characters or logos.

Lisa
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KTsLaLaLand
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« Reply #2 on: June 02, 2008 07:40:11 AM »

Errrrg. That doesn't sound appealing. The only reason I mentioned it, though is because people have Buckeye FEVER in Ohio. Anything that says Buckeyes, has a buckeye on it, or is scarlet and grey people will eat up to no end. It probably helps too that the local highschool's mascot are the Buckeyes, too.

Regardless, I know copyright laws can get pretty hairy. I'll stay away from OSU or OU stuff.
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Circlesofstone
« Reply #3 on: June 03, 2008 05:08:52 AM »

I don't see any reason you can't make things in the school colors. I'd just stay away from the logos. It sounds like you already know what will sell. I can't help there, alot of times it depends on what part of the country you are in. I sell jewelry and my best sellers are usually my earrings, but they are also my least expensive product so that may have something to do with the economy.

It's hard to say how much you should make. If it is your first show, what if things don't sell? How much product do you want to store for your next show? If you sell out, can you take orders if you find you have a hot item?

I don't think you have to go by one theme. Why not have an eclectic table of various items. If that is what you enjoy making. It will give people more options.

Lisa
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Dreambelle
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« Reply #4 on: June 06, 2008 12:03:55 PM »

I'm in Indiana and as long as you're not in one of the major cities then we probably have the same kind of "area". My recommendation since you won't be participating in a craft fair for awhile is to take the time and start going to some before you join. It will give you ideas of what other people are selling in your area and how they set up their booths. You can also see who might be your competition with similar items. I like to go up to a vendor that seems completely opposite of me (age/style/etc) and ask them questions regarding low priced items selling vs high and how much inventory for this kind of show, what the turn out is and so on. I know people reading this might think why wouldn't you go to the vendor selling items similar to yours? I tried that one time and the girl looked at me and asked what I made, I told her some of the same kind of stuff that she did, she smiled sweetly and said "well then I'd rather not help you be someone that will steal my customers".

As far as inventory goes the rule of thumb is always take as much as you can. You might have to carry it all back out to your car at the end but what if you only took a little and had an empty table half way through?

I'm participating in my first craft show tomorrow morning but have been researching them for about a year now in person and online.
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