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Topic: Focus Group Questions for Starting a New Business  (Read 520 times)
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atinynap
« on: December 04, 2007 08:01:40 AM »

I have so many ideas floating around my head for a possible crafty business. At the beginning of the year I'd like to get some people online to be a focus group for me, so that I can kind of get a better impression of how I should gear my business.

Does anyone have any suggestions for good questions to ask in a focus group setting like this?

Thanks in advance!
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« Reply #1 on: December 05, 2007 09:17:44 AM »

Focus groups are over-rated. Without knowing anything about you other than you may be...crafty...it's hard to figure out where to start answering a question.
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atinynap
« Reply #2 on: December 05, 2007 05:31:23 PM »

I don't think focus groups are overrated. I'm going to be trying to see if people would be willing to purchase my crocheted items/greeting cards or if they would prefer to buy items like that from a store. What kind of price range they would pay for handmade goods. Would they be more likely to purchase handmade items online or in a store. I could, of course, assume answers to these questions but I don't think that's the best idea. I won't base my whole store solely on these answers, but I'm hoping they will help me to focus.

And I was just hoping the wonderful Craftsters who already have started into crafty businesses could give me some insight into questions they think could help.
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« Reply #3 on: December 06, 2007 10:20:28 AM »

A focus group is too small to represent the population of your target audience, generally speaking. Particularly if you're known (myspace friends? forum members?), are conducting the group yourself, or if the participants know you'll read/hear their responses, even if they can remain anonymous, the quality of the data isn't very good.

But, if you're going to go ahead anyway, you want to keep your questions to a minimum so people don't lose...focus. Also, along with where they might buy something and for how much, you want to back up that information by asking them afterwards how often they did in fact buy something handmade in the past year and where they bought it (online vs. store).

I would also include a question about their perceived style. Classic, modern, goth, country etc, or something that can give you perspective outside the actual product talk.

I personally think that crochet and greeting card/stationery customers aren't necessarily the same audience.
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