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Topic: Getting word about?  (Read 822 times)
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LaLaUnique
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« on: July 27, 2007 08:50:26 AM »

Okay, so for the last few months I haven't even THOUGHT about my bag-selling business, since I have had exams, holidays and work experience to deal with. But now I'm on summer holidays, and though I work in a cafe, I'm back to focusing my attention on my business.

I started up my website back in February, but still no sales. I think it's because I haven't advertised, as I don't know where to start. Can anyone give me any advice?

Thanks in advance!
« Last Edit: July 27, 2007 02:32:12 PM by jungrrl - Reason: Edited to comply with Craftster guidelines » THIS ROCKS   Logged

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gilowyn
« Reply #1 on: July 27, 2007 09:03:17 AM »

I would suggest selling through Dawanda, since you are located in the UK. No listing fee, and no commission fee until September, I think - usually it's 5%. Plus, you are allowed to post your website address, sth Etsy won't allow.

Other than that, I would suggest getting local attention through shops, for example. Some businesses will also agree to display your stuff in their showcases, especially when they don't have own products in there - i.e. offices and services.
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itscribe
« Reply #2 on: July 27, 2007 10:14:20 AM »

One big thing I'm seeing on your site is a definite lack of pictures. You have to remember when selling online, folks can't touch your items.

Think about when you go to the store and purchase a new purse. Don't you open it up and look inside? Don't you look at the front and the back? Through pictures you have to show a potential buyer all the things we look at when buying a purse in person.

I would also suggest that you take the pictures against a white sheet of paper or sheet. The jagged edges from removing the backgrounds make it look like your purse edges are not straight.

I would work on getting more backlinks to your site and see if you can get some bloggers to talk your shop up. You are in a highly competitive market on the Internet with so many of the knock-off sites having huge budgets to spend.
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Jillie
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« Reply #3 on: July 27, 2007 10:26:23 AM »

You could try selling a few items on ebay to widen your customer base-- a LOT of people shop for purses there and will see yours.  Be sure to place links in your item descriptions that say "I have more bags on my website (insert address here)!"
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jungrrl
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« Reply #4 on: July 27, 2007 02:33:32 PM »

There are many, many topics on this board about advertising.  You may want to do a search.
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CraftyChef
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« Reply #5 on: July 30, 2007 11:42:56 AM »

I agree about the forum search comment - people have posted tons of ideas about advertising.

Another thing that can take your website out of the loop is a lack of updating. If you let your website sit without making any changes for a while, the Net People will assume your site is non-active and ignore you. So visit it once in a while and post a new pic or...something to make it active.
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CheyElizabeth
« Reply #6 on: July 30, 2007 01:29:25 PM »

You could try selling a few items on ebay to widen your customer base-- a LOT of people shop for purses there and will see yours.  Be sure to place links in your item descriptions that say "I have more bags on my website (insert address here)!"

Ebay is a good place to get customers, however ebay will get really mad at you and delete your listings if you advertise your personal site there, its a big no no. However, you could sell on ebay and then include a business card when you ship the item that directs them to your site.
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Jillie
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« Reply #7 on: July 30, 2007 03:55:51 PM »

Really?  I've seen tons of listings that do that, so I never knew it was against the rules... I suppose they just can't get to everyone since so many things are posted every day.
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Tetris, pretty colors, and (of course) lots of knitting!
Check out my new blog at:
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CheyElizabeth
« Reply #8 on: July 30, 2007 04:37:18 PM »

Really?  I've seen tons of listings that do that, so I never knew it was against the rules... I suppose they just can't get to everyone since so many things are posted every day.

yeah, I had all my listings pulled one time cause I casually mentioned my website in the description. According to what I've learned from the ebay message boards, listings get pulled when people click the 'report' link at the bottom of the auction page, so if you get busted then it was usually from one of your competitors =(
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wfbears
« Reply #9 on: August 01, 2007 09:56:06 AM »

On ebay you can put a link to your website in your "About Me" page, that is fine with ebay, and I've gotten alot of hits to my website that way.  Just put something in your ad like "Click on my "about me" page to find out more about us and how to join our mailing list".

If you have your site listed in your ad someone can (and probably will) report it and then your auction will be pulled.
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