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Topic: How many stores?  (Read 1566 times)
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eakircher
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« on: January 20, 2004 07:15:19 AM »

I'm ready to start selling my stuff.  I'm looking for stores to put it in, but I'm wondering, how many stores?  Is it good to get your items in as many stores as possible or limit where you put it?  What about online stores?  Has anyone had success consigning with online stores?  
Are there any resources you have heard of that might help me read more about this?

Thanks for all your help!
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danakk
« Reply #1 on: January 22, 2004 03:04:13 PM »

Rather than how many stores, I would suggest you first ask yourself how many pieces of your stuff you can make each month. Plot that out on a graph or calendar that you tie to delivery dates on orders as they roll. Once you know how many you can make right now ,you'll be better able to start answering some of the next questions, like are you making enough money and how far to push sales in one area. How many stores and how far apart is based on what you make and your price range.

Dana
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plainmabel
« Reply #2 on: January 22, 2004 05:38:27 PM »

That's really good advice, Dana!  (Excellent site, too -- love your bags!!)

Online consignment does work for a lot of people -- I run a small online consignment shop and, especially at Christmas time, almost all of my consigners did quite well.  Keep in mind when you're consigning to charge enough for your items so that you cover your costs b/c most consignments are a 60:40 split (60% of retail going to you).

As for number of stores, get yourself out there to any number as long as you feel they are a good fit with your work (so you know it'll sell and so it supports your brand rather than makes you look bad by selling there) and that you feel comfortable working with.  There are tons and tons of stores out there, so find the ones that suit you and seem best to work with -- and distance yourself from those that have shady practices, contracts full of loopholes, or the type of merchandise you don't want your work associated with.  I think you can go with as many stores as you have merchandise for -- and make it clear to these stores how often you can provide more work if requested (so no one asks you for something you can't fulfill).
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Goddess
« Reply #3 on: January 22, 2004 06:17:32 PM »

I would start out in one location, see how your items sell and what kind of response you get, then branch out. You really don't want to spread yourself too thin to begin with. Best of luck to you.
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eakircher
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« Reply #4 on: January 25, 2004 05:31:00 AM »

thanks for the advice girls.  i really appreciate it.
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bewitched
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« Reply #5 on: January 25, 2004 07:28:44 PM »

I would start out in one location, see how your items sell and what kind of response you get, then branch out. You really don't want to spread yourself too thin to begin with. Best of luck to you.

you also want to make sure that you don't oversaturate an area. i'm looking into selling my things locally - i live in an area that gets a decent amount of tourist traffic in 3 specific areas: the historic downtown area and two beaches that are about 30 miles apart. my plan is to find one store in each area to carry my products.
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Goddess
« Reply #6 on: January 26, 2004 12:17:00 AM »

a lot of places will not carry your stuff, if another store in the same area  carries it. Exclusivity is important
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eakircher
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« Reply #7 on: January 26, 2004 09:03:41 AM »

a lot of places will not carry your stuff, if another store in the same area  carries it. Exclusivity is important

What about online stores?  Does exclusivity matter there too?
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