Mandodeb- I think your shop announcement is good. Your photos seem a bit busy to my eye- I think they need a solid background so your items can really pop.
Have you made a light box yet? I used a tutorial from here: http://strobist.blogspot.com/2006/07/how-to-diy-10-macro-photo-studio.html and I'm still tweaking the results.
You're doing better than I am- I'm still waiting for my first sale!