The norm would be 20-60%! If you can't afford 60%, there's no point in pricing it that way. You have to figure your costs and time and find a minimum amount you can live with, profit-wise, and don't forget that many wholesale buyers expect to return merchandise they don't sell. Then you might have to let it go for below even that smaller profit.
Good Morning CC,
Thank you ... but I'm going to be the one buying wholesale. :-)
So what I was asking is, how much might I expect most crafters to sell wholesale at? And what if they've never sold wholesale and don't know what to discount and ask me what I would prefer? I have no idea ...