I closed my old etsy shop before v2 was introduced, and now after reading your list I'm a mite discouraged to open up another
Sure, there's plenty of reasons to appreciate etsy, which should work in theory, but seems to be lacking in practice.
For one, before and after v2, I've always thought Etsy could have done a better job showing everyone's items. For a split second, a customer might glimpse your product in a small row of pics at the bottom of the front page, or, they might find your products in the category it belongs to or through a search, if they have the patience to look through all of the items that have pushed it to the back of the line in the matter of minutes.
Now, I can hear people start to reply: "But you can always do your OWN advertising!"
And this is where my quip with poor in-category organization comes in. The purses and handbags section, for example, is sub-categorized something like "purses, bags, clutches, totes..." etc, but sellers more often than not will put 2 or more of those tags on their item, so you see a mix of more or less the same products in each sub-category.
The knitting section is similarly dissapointing. Sub-categories could have included roving, yarn (hand-dyed, handspun, and by weight: lace, sock, DK, worsted, bulky, novelty/art),etc.
Another problem is the site is flooded with underpriced and/or poorly photographed (and sometimes, I hate to say it, but poorly made) items, which can wear on a shopper's patience if they have to go back 20+ pages to find something they want to spend their hard-earned cash on.
But luckily, yes, there are other options and venues out there to sell handmade goods, but it's a pity that Etsy isn't living up to its potential.