For example, in the new ABC inchies sign up thread there is discussion about how to make inchies, what you can cut them with, etc. Sometimes there are links to great craftster projects that are related which can give you inspiration also
But what usually
happens is, there is a thumbnail picture and I can tell that it is, for example, something from Doctor Who, but I can't tell exactly what. Is it a painting? A shadowbox? A sculpture? So I click, and . . . nope. It is a promo photo from the show's website being used to advertise the swap. Thought I was going to see some awesome Doctor Who project someone posted, instead it's not a pic of a Craftster project at all. That's when I'm all "grr."
And to tell you the truth, the minor annoyance at that, when it happens over and over, actually kind of sours me on the whole idea of doing swaps at all. Instead of the first mental association with swaps being "Looks like a fun thing to do!" it is "Those things that trick me into clicking on them."