I am not sure if you were asking me about my season or not. But here goes anyway ....
I went from $20 to $24 per set of coasters. It does not seem to have hindered sales one bit. It does give me a bit of leeway if I want to do an occasional discount, more leeway than I have felt in the past.
What is funny is this, well maybe strange. I was at a locally owned upscale store in my town. (I do not have any product in this store.) I had never visited it so one day dd and I went in to look around. Their hours of operation are very limited so that is part of what hindered us going there.
While there I noticed some stone coasters for sale in sets of four. The appeared to be painted a solid color on top, with a contrasting color around the edges ... a very plain decorative effect. Almost boring. No, it IS boring. Out of curiosity I turned over a set to check the price and to see if the "artist" was mentioned. They were priced at $40/set of!
I almost FAINTED!
Did I say I almost fainted? I broached the subject of whether the owner had any locally produced items for sale in her store, careful not to single out the coasters. The employee mentioned one or two and then said the coasters were done by a friend of the owner.
What I wanted to say is that the owner is getting ripped off. Based on keystone she is paying $20 per set. I would sell her mine at $13-14 per set and she'd still be making a profit at keystone on them. They would be prettier, at least have some thought put into the design.
I may go there one day and just talk to the owner with a few samples. She may not like what I do but some of her customers might.