I don't know that that one is called, but I've used fusible interfacing. It's usually pretty soft on the nonsticky side and all I have to do is iron it on... not sure how long it will stick, but it's been good so far.
Get the iron real hot and preheat the fabric. Once the fabric is hot, place the pattern where you want it and put the iron on for a few seconds. Make sure you don't move it when you look to see if it transferred. Sometimes it transfers pretty quickly... about 10 seconds.