Thank you guys for your comments!
Yes, I did make the pattern. I made it last year and this is actually a newer revised version--it's a bit bigger than the original. The outside pocket, unfortunately, is not really a pocket. This fabric is somewhat finicky when you try to do too many layers so I wasn't sure if the structure would handle an actual pocket. It does have a gusset that goes all the way around. And I would like to officially cast my vote in your informal poll: gussets are a pain in my $*#($@&
The labels are handmade from Shrinky Dink material. I bet if you do a search for "shrinky dink" on this board, you will find plenty of discussion about them.
This is where I got the idea: http://www.craftster.org/forum/index.php?topic=56668.0
As for the lining always being too small--mine are always too big!!! I've made quite a few bags and this is actually my first perfect fit! I always cut my lining slightly taller than my outside fabric. I find it easier to alter the lining than the bag itself.
I will try to put together a tutorial sometime...