I just bought this today. Yes, it is eyelash yarn, but it isn't written on the package. (on the shelf sign, yes). It is in the yarn department in Hobby Lobby with Yarn Bee the company, $6.99, Haute Fur the label, Colr Vineyard /155 Lot 228-55 Usa Size 9 . I love it and wish I could get smaller quantities for non knitting uses.