I worked with a age care home back in Australia by running craft groups. The women really enjoyed making cards for Christmas, Easter and anything else. I would supply the cards, stickers, stamps and precut pictures for them to glue on. They enjoyed making the cards a lot, but i think they got the real kick from sending them to their families.
There was one woman in particular who became very upset because she had no house work to do (her room was cleaned for her daily and all washing was also done for her) and before she came to the home was a real worker and would do everything for herself. To help her feel a sense of worth, we let her fold hand towels and polish the door nobs in the recreation room. After that she would always appear much happier which is always good