Oh my goodness! These are simply the cutest little things EVER! Sewing is not something I ever learned how to do and I just love to see all the fun things people create. Great job!!! Plus, anything owl-related is just so super cute anyway!
I first set up shop back in 2005 and immediately became more of a buyer than a seller at the time. I didn't have a good camera and not enough heart was into making my shop successful. So far in 2011, I decided to go full force at it and really focusing on building up inventory and I went from just 6 sales to 23 sales total in must a few months. For me that felt like a huge accomplishment. It may not be as many as other shops but I feel a lot better about my shop now than I did before.
I think that as more and more people find their way to Etsy and also with the continuous improvements the site continues to make, will overall make it an easier site to navigate and possibly bring more traffic to all the shops.
I have been uploading pictures to Walgreen's website and having them printed. So far in my experience they have the best quality of printing and they often have coupon codes to use online to save money. I got $100 pictures not to long ago for only ten bucks plus tax! What they will do as well is what they call a "true print" mode. So if your picture won't fit the standard 4X6 size it shrinks it a little to 4X5.3 (i think?) so it doesn't cut anything out of the photo. I hate having to cut things out. But what's nice about their site is that after you upload all of them you have the option to select pictures smaller than 4X6. That way you can put more pics per page. You typically can fit 4 pictures on a 12x12 page but doesn't leave much room and that is only if two pictures are horizontal and two are vertical.
I would make the layout into two pages. That way you could split the phrase up. Whenever I make makes with phrases I usually use the bottom or top of one page to start the phrase and then on the second page I'll put the rest on the opposite of the page. So if one page one I put the phrase at the bottom, page two would have it at the top. But your phrase is kind of long so you may have to utilize top and bottom. I think that if you just found some star printed paper that had a blue background that would be nice and then you could see if you can find some embellishments or other stickers with moons on it.
I agree that it may be easier to organize them into smaller books. That way you don't have to worry about what photos to not use if you have so many you have taken that are good photos! Maybe do two books. One for the two older children and one for the two younger. That way you could use embellishments, stickers, and what not that are age appropriate for them. If that doesn't work if there are a lot of pictures of them together you could do three books? And the last one be with group shots and pictures of all of the other people you mentioned. That way if you split the books up into mini projects maybe it wouldn't be quite as overwhelming for you!