Why your website should have content
(or: how to make money crafting without actually crafting)
I realized a few months ago that I had several pages on one of my websites that pulled a lot of traffic from search engines, but didn't generate very many sales. I decided to try an experiment in putting ads on those pages just to see what would happen.
So I signed up for Google Adsense, choose the colors for my ads so they would compliment my site, and put 1 ad each on ten pages that, together, were generating about 125 visits each day. I am now getting about $1.25-$2.00 per day from people clicking on ads placed on my pages (not popups either, just ones like this
- although the colors don't match on those ads because I changed my color scheme without changing my ads
1.50 a day may not sound like much, but 30 x 1.50 = $45 a month (or $540.00 per year) isn't just change!
My personal goal is to write at least a page of content everyday until I get my average daily income up to $10.00 a day. I ran the numbers and if I take that "free" money and dump it into a retirement fund for 27 years I'll end up with $350,000 in the bank--- not bad for a few hours writing articles and $30 annually for hosting.
Alternately, if you write a few pages of content and make money through adsense, you can turn around and put that money into adwords
, the seller side of Google advertising, and spend your advertising income drawing targeted shoppers to your site.
The catches are:
-it's only works well on pages with actual content (like 400 words or more)
-it isn't really worth it unless you have 50 low traffic pages or 10-15 medium traffic pages because google only pay's out when you reach $100.
-You DO have to pay taxes on your income generated through Adwords- (but hey, if you live in a country where you can make free money shouldn't you give them some?
-You should have your content in place BEFORE you add the advertising code. If you do it before there is content, Google won't know what kind of ads to put on your site and so you'll be getting non-paying psa's until the googlebot comes around to your site again (could be weeks).
I'm not posting this to make me any money, there's no referrer deal, But when I saw it start working for me I just thought "Wow, I wish I'd figured this out 5 years ago when I was a starving college freshman!"
and as icing on the cake: content- with ads or not- will boost your search engine rankings.
Update: This really works! After four months working it and gradually adding 10-15 pages of content every month, I'm now averaging $180-$220 a month. Boy, I wish I had known about adsense when I was in school!