It turned out quite lovely! Have you tried Fray Check? It is almost like a glue that stops fabrics like this from fraying too much...it is because of the way this fabric is woven and the fact that is is probably a rayon-acetate/acrylic blend...I love the color and the feel of these fabrics, but they do fray a lot! It might not be a true brocade, but I think in most of the major fabric stores, it is found under brocade...look at the back...does the design show a lot of threads in back? Who care, really...you like it no matter what it is, so use it!
The only thing about fray check is that it does get a bit stiff but since it is inside and not against your skin, it would work fine. I wouldn't interface it for a scarf but I have used this fabric for lining purses and used a very stiff interfacing.