For anyone nervous about not getting claims or offering what people might want a few words of advice... Variety is always great in any shop for one. Also having a variety of items at different point levels. You can also offer to do custom items (if you have the time to do it). Like right now lxm is going to make me a custom set of mitts that I'll claim when she's done. Another thing to remember too is until all the shops are up and running it can be a slow start for anyone. When the shops are open, points start moving and you'll see claims being made
Umm....oh yeah, never feel shy to ask the group on the discussion board if anyone would like "xyz" because you were thinking of making some....whenever I start a project I tend to make a couple extra so I can put it in my shop. Also everyone has wishlists at the bottom of each shop, so you can scope out what people are looking to claim. Oh and having sales in your shop or discounting items is always fun too. I like to have a "black Friday" sale near the end of the swap for fun
...think that's all my words of wisdom for tonight. I got a headache so I think I'm off to bed.